SVOD subscriber trends: who is buying and how many subs
23 October 2019
With a raft of new streaming services about to hit, there remains a question as to the appetite for multiple subscriptions
Pay-TV subscribers continue to be more likely to take SVOD services—especially when they are distributed on their set-top boxes—however the average number of services per household is well below one
Greater variety and quality of services will likely increase the average number of subscriptions but given the siloing nature of these services, Netflix’s incumbency, library and distribution are its strength; new entrants will battle for a supplementary role