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Telegraph profits grow: Towards 1 million subs, Phase 2 emerging

1 June 2022
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Buoyed by an impressive 49% growth in digital subscribers, and a refocus on reader revenues, the Telegraph's profits have rebounded to 2016 levels

With current momentum the Telegraph’s 1 million online subscription target looks on track, though doing so sustainably requires further cultural development

Beyond the 2023 target the Telegraph is designing its next phase of growth, and while M&A—and a sale to DMGT—are all possible, the immediate focus will be on growing journalism products that its audience (and potential audience) will pay for

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  • Mail scoops Telegraph print advertising: Telegraph outsourcing focuses business on reader-first

    25 March 2021

    The Telegraph’s carefully executed outsourcing of print advertising sales to Mail Metro Media fine-tunes its subscriber-first strategy.

    Consolidation and collaboration are inevitable in a highly-competitive, structurally-shrinking news industry.                           

    Reader-first models have emerged as the consistent theme for quality publishers, but the trade-offs, investment approaches and executions are highly differentiated.

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