Transformation buds: ITV FY 2011 results
5 March 2012
Year-on-year increases of 4% in total revenues, 13% in EBITA before exceptional items and positive net cash for the first time in seven years sees ITV much more strongly placed to handle future challenges post digital switchover
ITV continued to outperform the market by raising its share of TV NAR, whilst the early signs of revival in its content production business were particularly encouraging
Online still poses ITV the toughest challenges with regard to providing it with significant new revenue streams despite strong improvements in the audience metrics – an issue familiar to many