Two UK consumer recessions for the price of one
16 January 2012
UK households cut their real spending in 2011, and we expect their spending to, at best, flat-line in 2012 and 2013
From an economic perspective, flat real advertising growth is our central case for 2012 and into 2013 for the UK
Poor sales prospects and low profit margins on heavy price discounting will dissuade advertisers from higher spend until tangible evidence of a consumer recovery emerges.