UEFA and LaLiga lift market: Football rights tracker H2 2025
The Champions League is further increasing its share of the total value of European football media rights.
In Spain, LaLiga has extended its partnerships with Telefónica and DAZN until 2032.
Ligue 1’s direct-to-consumer service needs partners if the French league’s rights are to return to the value of its previous cycle.
Related reports
Ligue 1 goes direct-to-consumer: Partners needed
9 July 2025After four failed broadcast licence deals over five years, France’s top football league will launch its own subscription service in August.
In the short-term, consumer take up will critically depend on bundling arrangements with third-party platforms.
Longer-term, the league will need to establish lasting partnerships. Outdated competition rules are an obstacle, but the Dutch model is worth considering.
As Ligue 1 seeks yet another broadcast arrangement for next season, the French league’s value is expected to erode further.
Outside the UK, the value of major leagues’ live rights are trending downwards. The Champions League—now sold by Relevent—is the silver lining, seeking to sign up a streamer.
Global streaming platforms have a growing appetite for sports rights—but European leagues need patience.
UEFA and Relevent, a newly appointed media rights sales partner, are already surveying the rights market for the next cycle starting in 2027.
With minimal competitive tension in major European markets, incumbent broadcasters are unlikely to increase their bids.
Relevent will, however, try to leverage increased US appetite for soccer to lure a streamer into a global deal.
US streamers and sports: Europe is a tougher nut to crack
27 January 2025Global streamers have expanded their US premium sports coverage, but this will be difficult to replicate in Europe.
The main obstacle is much lower advertising revenues in European sport.
The concentration of European football rights and small pools of buyers mean that premium sports must be retailed on an opt-in basis.
Sky retains Bundesliga leadership: DFL earns a small increase
10 December 2024The German football league will earn 2% more per season from its broadcasting rights for 2025-29, while European peers have faced declines at recent auctions
Sky and DAZN have maintained their relative value to fans: Sky expanded its coverage by 27 games, but lost the Saturday ‘Live-Konferenz’ feed to DAZN
The league has maintained wide free TV exposure, and leveraged strong fan demand for its second division
Ligue 1 goes direct-to-consumer: Partners needed
9 July 2025After four failed broadcast licence deals over five years, France’s top football league will launch its own subscription service in August.
In the short-term, consumer take up will critically depend on bundling arrangements with third-party platforms.
Longer-term, the league will need to establish lasting partnerships. Outdated competition rules are an obstacle, but the Dutch model is worth considering.
As Ligue 1 seeks yet another broadcast arrangement for next season, the French league’s value is expected to erode further.
Outside the UK, the value of major leagues’ live rights are trending downwards. The Champions League—now sold by Relevent—is the silver lining, seeking to sign up a streamer.
Global streaming platforms have a growing appetite for sports rights—but European leagues need patience.
UEFA and Relevent, a newly appointed media rights sales partner, are already surveying the rights market for the next cycle starting in 2027.
With minimal competitive tension in major European markets, incumbent broadcasters are unlikely to increase their bids.
Relevent will, however, try to leverage increased US appetite for soccer to lure a streamer into a global deal.
US streamers and sports: Europe is a tougher nut to crack
27 January 2025Global streamers have expanded their US premium sports coverage, but this will be difficult to replicate in Europe.
The main obstacle is much lower advertising revenues in European sport.
The concentration of European football rights and small pools of buyers mean that premium sports must be retailed on an opt-in basis.
Sky retains Bundesliga leadership: DFL earns a small increase
10 December 2024The German football league will earn 2% more per season from its broadcasting rights for 2025-29, while European peers have faced declines at recent auctions
Sky and DAZN have maintained their relative value to fans: Sky expanded its coverage by 27 games, but lost the Saturday ‘Live-Konferenz’ feed to DAZN
The league has maintained wide free TV exposure, and leveraged strong fan demand for its second division