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UFC - pay-per-view heavyweight, subscription contender

28 November 2017
Access report

The recent highly-publicised boxing match between UFC superstar Conor McGregor and boxing great Floyd Mayweather has not only broken UK records, but signified the rising status of the UFC into the mainstream of sports

The UFC has grown hugely in recent years. Its competition structure, appeal to younger audiences, and savvy marketing make it attractive to pay-TV broadcasters and an enticing proposition for Millennial and Gen-Z viewers 

However, with this heightened status, it may be beginning to face the same pitfalls as boxing and other sports, including a rapidly rising median viewing age and the pull of pay-per-view blockbuster events

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Bundesliga auction suspended: DAZN steps up ambitions

24 April 2024

The German football league has suspended its media rights auction after protests by DAZN over the award of the top package.

DAZN surprised the market by aiming to become the Bundesliga’s primary broadcaster.

The situation in Germany reveals the contradictory impulses weighing on leagues at rights auctions.

Access report

AI, press and licensing: Deals for the chosen few

22 April 2024

Big news publishers are pursuing licensing deals with AI companies, chiefly OpenAI. Not all publishers will see a substantial return; while some news may be important for training AI models, not all publisher content will be.

Litigation is a threat point when negotiations stall (see the New York Times), but the copyright status of Large Language Models (LLMs) is uncertain. In the UK, there has been no government intervention (on copyright or otherwise) that could facilitate licensing.

Publishers’ bargaining position is strongest when it comes to up-to-date material that could be important in powering some AI consumer products. They should seek deals to support their journalism, while bearing in mind the risk that new products may get between them and their readers.

Access report

Netflix Q1 2024: Revenues grow as reporting contracts

19 April 2024

Netflix's Q1 revenue was up 15% YoY (to $9.4 billion) bolstered by firm global subscriber growth and the continued momentum of 'paid sharing'. Operating margin is forecast to be 25% across this year (up from 21% in 2023)—approaching the realms of legacy linear media—but transparency will be diluted as the company stops reporting subscribers and ARPU

UK subscriptions and overall engagement are mostly flat; growth by older viewers is masking declines by the young

Even with the strikes driving viewing towards UK content, licensed programming remains a relatively minor factor in Netflix’s library

Access report