We expect UK online advertising to reach £3.56 billion this year overtaking TV ad spend which we estimate will be £3.39 billion, making the internet the UK’s largest single advertising medium, accounting for over 19% of total expenditure
The pandemic has caused an unprecedented demand boom and revenue windfall for the games industry, allowing developers to ease production bottlenecks, assist remote working, and spend more cash on games that matter.
Producing quality game experiences remotely—from greenlight through to release—has driven innovation and flexibility, and much needed change for game studios.
Most large game developers expect a return to in-studio development late in Q3 2021. Many workers hope a return will not also bring back toxic game production environments.