UK Broadband

20 July 2010

The BT self-install broadband product appears to be working well. Our own trial showed it was easy to install and functioned perfectly.

Despite the cut of approximately 25% in retail pricing of broadband and BT’s major advertising campaign, intentions to adopt broadband have only increased modestly – from 24% to 28% of Internet users in the three-month period to May 2002.

We identify one problem as the absence of concerted industry efforts to shift uneconomic heavy users to broadband by limiting consumption on unmetered products.

Recent reports