UK Broadband and Internet Trends Autumn 2003
20 July 2010
This note updates on the positioning strategies of ISPs serving the DSL market in autumn 2003, as a companion to our recent reports on Cable [2003-38] and Broadbanders [2003-39]. The UK Internet market is slow moving and we expect just over 20% of Internet households to have migrated to broadband by the end of Q4 2003, up from 15% in H1 2003. A substantial share of narrowbanders will switch ISPs when migrating, making customer retention the key focus of ISP strategies.