UK commercial radio – advertisers tuning in

21 September 2011

In this report we present our latest analysis of the UK commercial radio sector. Impressive listening figures for the first half of 2011 should help commercial radio listening to increase by 3.2% in 2011, following a similar improvement last year. The advertising outlook is also promising: despite the retreat of the COI, we expect advertising revenues to grow by 3.0% in 2011, backed by a strong Q3. The shift towards branded networks should reduce operating costs and make it easier for advertisers to invest in radio, building on sales house consolidation in the late 2000s.

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