UK commercial radio: stable market with organic growth prospects

21 July 2014

UK radio listening remains very healthy, with the plethora of internet radio and music streaming services now available barely affecting average listening time which has decreased by only 6% (11 minutes per day) since 2008

Commercial radio has maintained a consistent 43% share over this period, but its audience is getting older, as those that grew up with it remain loyal, and the population itself gets older. In a stable and benign market, the three major players of Bauer Media, Global Radio and UTV Media are focussed on increasing audiences, multi-platform propositions and digital opportunities

DAB growth remains slow, although the recently advertised national commercial multiplex may provide the impetus DAB badly needs, as it will allow for the launch of up to 11 national digital stations. Bauer, UTV and Arqiva have announced a new consortium to apply for the licence, and we believe Global is also looking to form a consortium

Recent reports