UK commercial radio update 2011

24 February 2011

After a bounceback of 3% in commercial radio consumption in 2010, we forecast a return to the long term trend of decline, at an average rate of around 1.2% a year, as young people increasingly turn to other music listening options

We forecast revenue growth in 2010 of +3.8% for 2010, despite the collapse of COI money, due to stronger private sector appetite for radio as an advertising medium

The removal of localness requirements and liberalisation of product placement rules should help improve the operating model of large industry groups like Global

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