UK consumer magazines: sector update

15 May 2013

This comprehensive, 52 slide report provides detailed analysis of the UK print consumer magazine sector in terms of circulation and consumer and advertiser expenditure

Circulation decline has drifted from important, but non-core, male and teen readers, to young, lower and middle income, female readers, with UK paid circulation decline accelerating, down 9% year-on-year in 2012 compared to 6% in 2011

We discuss the impact of mobile devices, the merits of publisher’s discounting and cover price strategies, the continuing success of free magazines, the importance of 'category killer' digital services such as Mail Online and the challenging relationship between publishers and retailers. This report also provides a description and analysis of the IPC Media print magazine portfolio

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