In the first of a two part report examining the current state of the UK consumer magazines sector we focus on the performance of print as paid circulation decline accelerated, down 10% year-on-year in 2013.
We consider the display advertising performance of both consumer and B2B magazines across print and digital and provide forecasts through to 2017. While print display advertising decline in consumer magazines accelerated to 8% in 2013, digital growth was 12%, and digital advertising is now 15% of total display revenues.
The market is increasingly diverging between rapidly declining titles and differentiated (often high value) titles with older readerships where circulation falls have been less severe. We expect this gap to continue to widen as an improving economy provides some respite for stronger titles over the next two years.