UK internet advertising strong in H1 2011
5 October 2011
Internet advertising rose strongly in H1 2011, according to the latest IABUK/PwC figures, increasing 13.5% YoY compared to 1% growth in spend on other media
Search grew 12.6% YoY while display was up 18.6%, in line with our forecasts, but classifieds slowed, up just 3% YoY, with recruitment and other sectors stagnating
Our internet advertising forecasts for 2011 and 2012 remain unchanged at 12% and 13% respectively