UK press and News International: what next?
22 July 2011
Trinity Mirror, Northern & Shell and DMGT helped the market more or less offset the absence of the News of the World, though impressive volumes have come at a price
More generally, newspaper circulations have a temporary reprieve, as strong newsflow but also discounts and marketing techniques have been deployed to attract readers
What happens next at News International, and also competitor responses, could soon change market dynamics again