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UK TV Anytime and the flexilinear future

20 July 2010
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This report sets out our thinking on the audience growth potential in the UK during the next decade of video on demand (VOD) programming that viewers can call up via interactive return pathways. VOD may be delivered by cable TV transmission networks directly to the TV set or by wireline broadband IP (Internet Protocol) networks directly to the PC and to the TV in homes equipped with the necessary receiving equipment

The question being asked by many is whether VOD will provide a paradigm shift that sees the decline of linear broadcast channel audiences in favour of non-linear on demand viewing in a TV Anytime future, where people can choose what they want to watch at whatever time they want

After reviewing the evidence from a growing body of research into viewing habits and audience measurement and examining the commercial constraints, we conclude that the traditional linear broadcast model will continue to hold centre stage for many years to come

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