Virgin Media Q2 2013 results: Steady under new management

7 August 2013

Virgin Media’s subscriber figures were slightly soft in Q2, even accounting for seasonality, with transaction distractions and reduced marketing spend likely contributing

RGU ARPU growth however remains strong at well over 2%, and increased marketing activity around high speed broadband by competitors will give the company the ongoing capability to keep pricing firm

The company management has had a number of changes, but Liberty Global’s overall strategy – profitable growth, not subscriber chasing – would indicate that any changes in approach will not be radical

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