Vodafone UK data pricing: free for £5 a month
Vodafone UK has announced a tariff refresh that includes ‘free’ mobile browsing with all of its new contract plans
Recent reports
Telco & media subscriptions: Under pressure in the cost-of-living crisis
26 September 2022The pandemic years boosted many businesses selling services on subscription in the UK: work-from-home gave people more time and money to widen the services they enjoyed in the home, such as gaming, entertainment and music, also boosting engagement with trusted news
The cost-of-living crisis dented the number of subscribers to OTT SVOD and news services in Q2 2022. Broadband and mobile are must-have; bundles of services (e.g. Sky’s pay-TV and broadband or mobile) are more resilient; yearly and multi-year contracts prevent churn relative to monthly contracts; and services that cater to passions (e.g. football) are always need-to-have
Subscription (or supporter) media and news services reaped the demand for trusted news through the pandemic, but now face a tough challenge to their toplines from the economic downturn—and also to transition to a sustainable business model for media audiences, while advertisers are also feeling the heat
UK Energy Crisis: Interdependence with Europe
12 September 2022Russia’s weaponisation of gas exports to the EU and resulting Continent-wide energy supply crisis also impacts the UK via rising prices on the wholesale market for this commodity
The UK’s imported gas supplies are mainly from the wellhead in Norway and look to be secure from interruption, despite higher demand from EU Member States
The UK is implementing a vast two-year subsidy programme worth c.£150 billion to cushion households and blunt the advance of recession
Hopes pinned on price rises: European mobile in Q2 2022
9 September 2022European mobile service revenue growth increased by 1ppt to +1.6% this quarter, with this improvement largely driven by higher-than-inflation price increases in the UK.
The outlook for Q3 is mixed with an increased roaming boost expected, but the B2B sector will remain challenging and the impact of the rollout of out-of-contract notifications in EU countries will mount.
There are signs of some upward pricing movement beyond the UK, particularly in Spain as the operators seek to cushion the blow of rising costs and inevitable economic pressure.