Weathering the storm: UK mobile market Q3 2019
29 November 2019
The UK mobile market suffered its worst performance in six years this quarter as competition heated up and regulation continued to bite
Vodafone’s unlimited tariffs have proven popular, reaching 5% of its contract base in one quarter, helping to drive its outperformance
Some reprieve is in prospect next quarter, before the impact of out-of-contract notifications and automatic discounts from February, although there is the possibility of pre-emptive moves bringing some of the effects forward