Yell still shouting as its market crashes
24 May 2011
Revenues and profits continue to crash at the directory giant as local and small business expenditure shifts to cheaper online media
We believe Yell’s challenges may be less about share of voice, and more about how to absorb the pace of structural change – and to operate its business effectively from a much lower top-line
Tough conditions in all territories – UK, US, Spain and Latin America – have accelerated structural change, but Yell has some advantages over the start-ups, search algorithms and social networks that surround it