ITV Studios (+9%, £1.52 billion) continues to prop up the company's advertising business (-7%, £1.23 billion)—which faces macro headwinds—helping external revenues for the first nine months of 2023 slightly upwards to £2.53 billion

Q4 is shaping up as a particularly difficult period for advertising with the lead up to Christmas potentially down by 15% YoY

ITVX continues to show growth; given that this is mostly a result of cannibalising ITV's linear audience, there is a ceiling on its potential

The sale of each of the parent companies of The Telegraph and Spectator Groups is close to kick-off, with several buyers already expressing a firm interest. 

Newspaper mergers are likely to be subject to both a competition and public interest process, representing a hurdle for potential buyers.

Only a trade buyer would be tested for a potential substantial lessening of competition and for a potential reduction in media plurality, a higher bar than for non-trade buyers. 

Women's football coverage increased in quality during the FIFA Women's World Cup, with greater presence in sports sections and main news sections, despite a mild decline in the overall quantity of women's sport coverage

Press advertising opportunities are beginning to be capitalised on by sponsors and brands, particularly in print, with online lagging. This will need to be addressed to harness ongoing online growth

Editorial continues to play a significant role in the promotion of women's sport. Coverage levels are inevitably skewed upward by success, but also by slower turnover online, doing women's sport a disservice and hampering growth

ITV’s external revenues saw only a small decline in H1 (-2%), a product of the Studios business’ solid growth (+8%, £1.0 billion) offsetting a very tough period for television advertising, which saw an 11% YoY decline.

Despite the appearance of a contracting market, ITV remains very confident in the continued organic growth of Studios, while the ad market looks to be improving although the full year will be down.

ITVX is growing both in total viewing and the length of viewing session, an outcome of improving the experience and content offering. However, broadcast viewing of ITVX exclusives is lower than might be expected, indicating that cannibalised linear viewing is more of a driver of ITVX growth than ITV seems to suggest.

The sale of the Telegraph Media Group (TMG) gets a boost from its 2022 Trading Statement, including steadily rising profits, and visibility for 2023 subscriptions

TMG has built out its digital reader revenues, rapidly closing on one million subscriptions—setting the business on a more sustainable path

The sale of TMG and The Spectator will reach its highest valuation if appetite to own these assets sharpens and widens the range of buyers that will bid

National paid-for newspaper circulation has dipped below three million, raising thorny questions for publishers—and for distributors and retailers

News publishers can sustain print revenues to a degree by cover price increases, and also support profitability through greater efficiency in printing operations

Sustainability challenges for Smiths News and Menzies Distribution could give rise to innovative solutions, such as direct-to-retailer distribution by printer-publishers

Unprecedented growth in women’s sport is generating opportunities for publishers and advertisers. This year’s FIFA Women’s World Cup provides a chance to capitalise on the elevated coverage and interest

Women’s sport coverage must forge its own identity in the long term. News publishers play an enormous role by nourishing interest and discourse, creating brand opportunities and raising the profile of women’s sport

Articles currently must clear a higher bar for inclusion, though this will shift in the near term as coverage continues growing: variations in the type, style, and quantity of coverage highlight the progress made so far and identify areas of ongoing improvement

Advertising activity has shifted dramatically from brand-building to activation in the past few years. Advertisers should resist the pressure to spend even more on activation: those that rebalance to brand building can gain a long-term competitive advantage.

Brand advertising works by building up memories and associations, supporting market share and pricing. This is done best by television, print, audio and out-of-home, but in a rapidly fragmenting media landscape online video and display can no longer just be a supporting act.

Investing in proper cross-channel audience measurement and planning will allow advertisers to use brand advertising effectively across all media, as well as supporting broadcaster and publisher ad revenue. 

Channel 4 was resilient in 2022: highlighted by a 2% YoY drop in total revenues after a record 2021, a quickly growing digital business and a new high for content spend

With privatisation now off the table, in its draft form the Media Bill presents new opportunities and challenges: an “appropriate degree of prominence” on smart TVs and devices, the option to produce content for the first time, and a “sustainability duty”

The effect that these might have is murky without a body of interpretation and mediation, and indeed execution—it appears uncertain whether Channel 4 would begin to produce, with the optics concerning indie producers tricky and accumulation of the required operational skills a long process 

On behalf of Lloyds Banking Group, AlixPartners seized the press assets of the Barclay family to recover debts, threatening to sell the Telegraph Media Group and the Spectator in a range of £500 to £600 million.

The least likely scenario is for AlixPartners to select another national news group as the buyer of the Telegraph, due to barriers to clearance from public interest considerations and possibly also at the Competition and Markets Authority (CMA).

If AlixPartners considers that UK trade buyers are unlikely to be considered suitable buyers for the Telegraph, then the range of buyers reduces to non-UK trade buyers or wealthy individuals seeking a trophy asset.