The Guardian online leads amidst challenging print, cost and advertising results, bringing the need to streamline operations to the fore. The Observer, most clearly defined in print, is a tidy option for divestment.
The Observer is a growth opportunity for Tortoise Media that promises mutual brand benefit, unifying an historic heavyweight with start-up and digital agility.
Some developments signal broader trends; a news start-up buying the world’s oldest Sunday newspaper could hardly dramatise the shift toward specialist digital media more effectively.
Sectors