YouTube’s tepid quarter signals a two-track online ad economy with advertisers protecting search spend as an essential cost of sales while cutting online display.

YouTube faces a challenge to strengthen its brand and direct response ad products while sacrificing some income to Shorts, its answer to competition from TikTok, which we estimate added three times as much ad revenue as YouTube in H1.

Beyond the short term, brands need to generate new demand, and that cannot be accomplished at the bottom of the funnel.

The UK economy is going sideways as the cost-of-living crisis dents retail volumes—a predictor of GDP—as consumers have little choice but to cut back on purchases of essential categories sharply hit by soaring prices

The financial gulf between high- and low-earning households is being driven by inflation, with a fifth of households now unable to afford essentials

GDP growth in May—achieved through rapid digitisation and pent-up demand for travel and transportation services—masks stalling consumer-facing services. The UK economy is likely to record the most drastic slump of all G7 economies in 2023

With 54 million daily active users, half of whom are under the age of 13, online games hub Roblox is much more popular than Fortnite, and still growing rapidly even on top of a sizeable pandemic boost

Roblox is a window into metaverse-like value exchange. The platform pays out about $150 million to developers each quarter through its thriving real-world economy without calling on blockchain―the company must avoid the distraction of NFTs as it attracts more brands

Roblox's success suggests that platforms will remain at the heart of virtual worlds; Roblox itself is a (relatively laissez-faire) gatekeeper, though subject to app store rules in an ongoing financial and policy headache

The 'enterprise metaverse' is best described as the next generation of communications, productivity, and collaboration tools—with VR/AR the centerpiece of the experience. Big tech is investing billions to bring it to market quickly

Quest 2 VR headsets by Meta have changed the cost equation for VR deployment in enterprise—low-cost headsets already have enterprise demand outstripping supply globally

Microsoft and Meta are closely aligned and co-operating, but Meta has its sights on its own high-value commercial customers and can expect incumbents to fight to retain them

Apple's News and News+ service to iOS users in the UK, US, Canada and Australia has attracted many ad-funded and paywalled news publishers since its launch in 2015

Publishers’ 'opt-in' to its walled garden environment to reach underserved demographics on their own sites and raise brand awareness, and more recently, take advantage of the reduced commission on subscriptions sold through the App Store, with Apple taking 15% instead of 30%

For Apple, the priority is to improve the user experience, ultimately driving sales of iOS devices, although its engagement with news is only a minor source of revenue compared to games. We regard Apple News as being mainly a device to buttress its reputation in those selected markets where it faces political and regulatory pressures, explaining its limited geographic roll-out

The cost-of-living crisis facing the UK economy notched up a gear in April, with a shock 9% CPI reading due to the home energy price cap increase; the May reading of 9.1% implies ongoing real income declines. The World Bank warns of the largest commodity shock in 50 years as a result of Russia’s invasion of Ukraine—with prices to remain elevated for 2-3 years

After the pandemic widened social inequality between B2B workers able to accumulate savings through work from home (WFH) and B2C workers who had to continue commuting, the home energy and petrol price crisis is again disproportionately impacting low-income households that cannot WFH

While the UK could find itself in a mild technical recession in Q2 and Q3 2022, base effects from the lockdowns in the first half of 2021 are certain to produce a higher annual level of GDP for 2022, with the OECD forecasting 3.6% growth, although it also predicts GDP will stagnate in 2023, with significant risks to the downside from further energy supply disruptions

This report is free to access.

The Protocol on Ireland/Northern Ireland has been a thorn in the side of relations between the UK and the European Union (EU) since the ink was barely dry. It seeks to uphold the Belfast Good Friday Agreement concluded in 1998, which established power-sharing between unionists and nationalists, but this has collapsed since February 2022, because the unionists, supported by the UK Government, oppose Northern Ireland being carved out from the UK Internal Market

By doing so, the Protocol removes any requirement for customs formalities for goods crossing the land border between Northern Ireland and the Republic of Ireland. The Protocol led to a customs border in the Irish Sea for 'exports' from Great Britain to Northern Ireland, and also requires Parliament to legislate the EU Single Market for goods in Northern Ireland and to carve out the territory from otherwise applicable UK legislation

UK divergence from the rules of the EU Single Market will threaten Northern Ireland’s position in UK supply chains and also potentially undermine the EU Single Market, which is of concern to the EU, especially for matters of human health, such as “genetically modified organisms” (GMOs). This report concludes that a revised agreement should be attached to the EU/UK Trade and Cooperation Agreement (TCA), which then applies to all of the UK

On 12 May 2022, Enders Analysis co-hosted the annual Media and Telecoms 2022 & Beyond conference with Deloitte, sponsored by Barclays, Financial Times, Meta, and Deloitte Legal

With up to 500 attendees and over 40 speakers from the TMT sectors, including leading executives, policy leaders, and industry experts, the conference focused on regulation, infrastructure, and how new technologies will impact the future of the sector

These are edited transcripts of Sessions 4-6 covering: European media, sustainability in the TMT sector, and advertising mega-trends. Videos of the presentations are also available on the conference website

On 12 May 2022, Enders Analysis co-hosted the annual Media and Telecoms 2022 & Beyond Conference with Deloitte, sponsored by Barclays, Financial Times, Meta, and Deloitte Legal

With up to 500 attendees and over 40 speakers from the TMT sector, including leading executives, policy leaders, and industry experts, the conference focused on regulation, infrastructure, and how new technologies will impact the future of the industry

These are edited transcripts of Sessions 1-3 covering: regulation and legislation, PSB renewal, and clarity in the age of non-linear transmission. Videos of the presentations are also available on the conference website

The UK's cultural industries remain the strongest in Europe and digital distribution is a strong vector for the globalisation of British culture

The international reach and reputation of UK news providers is unparalleled, with the BBC, the largest news provider globally, reaching half a billion users weekly

Independent commissioning drives a dynamic ecosystem of TV exports with global clout—worth an estimated £3.4 billion—that remains stable despite Brexit