At 30th September 2007 there were approximately 15.1 million fixed broadband subscribers in the UK and residential broadband penetration was approximately 54%. BT remains the country’s largest broadband provider supplying more than 4 million lines, while BSkyB remains the fastest growing ISP

On 4th October Ofcom issued its consultation document on Sky’s proposals to provide a broader and more comprehensive range of programming by replacing its three free-to-air channels on Freeview with its Picnic hamper of five pay-TV services, including the Sky Sports 1 and Sky Movies SD1, as part of a flexible digital television, broadband and telephony service

Carphone Warehouse is seeking to position itself as an impartial guide to the broadband products from 6 different brands, although it is not selling the product sets of BT, Sky or Tiscali