UK residential communications revenue growth was very strong in Q1 2013, rising to 4.6% from 2.1% in the previous quarter with most of the improvement driven by improved unit ARPU growth, which turned positive for the first time since early 2011

We expect unit volume growth to remain strong for the rest of the year, although ARPU growth is likely to moderate as overlapping price increases drop out, but it is still likely to be firmer than 2012 given the continued growth of high speed broadband (at least at BT and Virgin Media) and firm pricing in general

The outlook for market shares is less certain, with a number of difficult-to-predict factors coming into play, and while we do not expect dramatic changes in market share to result from any of these factors, they do create a risk of pushing operators to adopt more aggressive pricing strategies, which would disrupt an otherwise very healthy outlook

Q3 2013 results show a sound financial performance and strong growth in home communications, offset by low DTH net additions under a testing economic climate With a heavy emphasis on its own product initiatives in the broader connected screen and on demand space, the results release also shows Sky to be preparing for increasing competition from BT Vision and others in the IPTV space Although the rising competition promises extra programme and marketing costs and constraints on future product price increases, we expect limited impact on subscriber numbers, but also significant opportunities for incremental revenues

The completion of digital switchover has left an equilibrium between the digital satellite, cable and terrestrial platforms that is not expected to alter significantly by 2020

The main anticipated change over the forecast period is pay-TV subscription take-up where the 50/50 split between pay and free TV households is expected to rise steadily to 60/40, or even 67/33 if we include more individually-, as opposed to household-, based OTT online services such as Netflix, LoveFilm or Sky’s NOW TV

Most of the pay-TV subscription growth will occur at the lower end of the price range among BT Vision and TalkTalk customers, where the popularity and success of YouView will be critical in driving subscriber growth as TiVo has been and will be to Virgin Media holding its ground

Both subscriber and revenue growth in the UK home communications market perked up in Q4, with an easing of weather related supply-side constraints helping the former and firm pricing helping that latter. We expect both trends to continue into 2013

BT’s high speed broadband net adds accelerated in the quarter, as did that of the other DSL operators, albeit from a much lower base. High speed broadband is already a mass market phenomenon within the BT and Virgin Media subscriber bases, with it only a matter of time before this spreads further

Virgin Media had a record quarter, as it continues to benefit from being able to offer high broadband speeds at very competitive prices, with its planned acquisition by Liberty Global unlikely to change its strategy or performance going forward

BT Group’s acquisition of ESPN’s television business in the UK and Ireland marks an important step in cementing BT Sport’s position as the number two premium sports provider from the moment of launch.

The acquisition also raises the stakes, leaving BT with the strategic challenge of what distribution to opt for on the satellite and cable platforms to mitigate the high costs of BT Sport, but without overly sacrificing its USP for strengthening customer retention and building demand for high speed broadband on its own platform.

Crucial to BT’s success with BT Sport, yet obscured by the intense focus on the impending sports contest between BT and Sky, is how BT exploits YouView and multicast, all part of the bigger picture.

Tough economic conditions may have blunted DTH growth in the traditionally strong Christmas quarter, yet the Q2 2013 results show the underlying business to be in good health: highlights including strong multi-product and ARPU growth and impressive cost efficiencies

As a result, Sky has managed to deliver a sharp increase in operating profits, whilst simultaneously building its content strengths and retaining its technology focus on product improvements and innovation

The product diversification promises to benefit Sky less in terms of direct new revenue streams than in building customer loyalty and stickiness, important too for maintaining ARPU growth

After a host of TV-related announcements/launches last quarter, the main feature of the last three months has been price increase announcements, with all four of the large operators announcing a significant price increase(s) to take effect between December 2012 and February 2013

High speed net adds remained strong at BT, and grew dramatically at the other DSL operators, although the latter figure remained very low in absolute terms. In time we expect strong adoption by Sky and TTG subscribers, but it may take years rather than months for consumer expectations of what is a ‘standard’ broadband speed to change

TTG reported some encouraging but not market-changing early figures for its new TV product, and BT is expected to launch a product with extra linear channels within the next few months. We continue to believe that both companies’ products will struggle to win subscribers off Sky and Virgin Media, but that they may have appeal to a modestly sized group of consumers that are not currently pay TV customers

Q1 2013 was a solid quarter, notable for low seasonal churn, uplift in television gross additions and good growth in home communications, although the rate is slowing The low quarterly ARPU increase of £2 was the weak point in light of the September price increases in television, testifying to the toughness of the economic headwinds rather than to competition from OTT services like Netflix and Lovefilm With NOW TV in its teething stages, the main impact of connected TV on Sky will only start to emerge in the second half of next year; while the most immediate issue is the entry of BT into the sports content market and the concomitant risk of sports rights inflation

BT’s acquisition of Premiership Rugby rights underlines its intentions to create a solid premium sports channel with expected launch in summer 2013

BT’s entry into the sports arena is part of a wider TV platform/content strategy that embraces the launch of a much enlarged basic channel offer, integration with YouView and fibre roll-out

Although expected to post significant losses on its sports channels over the next three years, BT’s commitment appears long term

In this report we show our analysis of the performance, key trends, competitive dynamics and factors impacting the UK broadband, telephony and pay-TV markets

The first part of the report focusses on market level performance and KPIs such as volume and revenue growth, net adds, pricing and ARPU, and market shares as well as our analysis of key developments in high speed broadband and pay-TV offerings

The second covers the individual results of the four largest ISPs (BT, Virgin Media, BSkyB and TalkTalk Group) in the context of the wider market developments