2024 was the first year in history in which the network operators lost contract subscribers. MVNOs added 1.7m.
In-contract price increases are dominating revenue trends, with a somewhat flatlining outlook on an underlying basis but boosted by accounting technicalities.
We expect the Vodafone3 merger to close on 1 of May which has implications for buyout timing and will prompt higher capex, some early network upsides, and big strategic decisions for both Vodafone3 and BT/EE.
The USA is reshaping the global economic order in defiance of trade treaties; however, the rest of the world is observing trade treaties and absorbing the shock of the tariff wall erected around the US market.
The UK is relatively spared among the 90 origins hit by the USA's tariffs on imports of goods, which do not apply to services' exports to the US, twice the value of goods, including media (e.g. TV programmes) and advertising services.
The timing of the deteriorating global outlook is poor due to the headwinds facing the UK economy that are impairing the recovery of advertising in 2025.
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Trump II is already proving to be a more serious threat to an independent, robust news media than Trump I.
Trump’s direct power around news media is limited, but the threat comes from an unprecedented politicisation of federal regulators, enforcement and procurement—to favour friends and punish enemies.
Opposition to Trump II is weaker and more divided than the broad ‘resistance’ to Trump I. Big tech companies are going for a close embrace, hoping to steer policy to their advantage—while others bend the knee to avoid punishment.
Globally, subscriber growth remains the driver of topline streaming improvements—86% of Netflix’s 2024 global revenue growth came from subscriber additions, with 85% for WBD and 54% for Disney
However, in mature markets growth is underpinned by ARPU. Subs growth is becoming volatile with more customers churning in and out of services around key releases
Relevantly, the race to scale up SVOD ad-tiers will continue to have an ARPU-dilutive effect: CPMs are lower than expected and the growing price divide between premium and ad tiers will persuade more existing users to spin down
AI agents capable of complex, self-directed tasks are becoming a reality, with capabilities set to improve dramatically through this year, and diffuse widely.
Consumer agent uptake will be hard to time, but fast when it occurs. Enterprise adoption will happen slower but with greater inevitability, as agents offer strong productivity gains across many business functions.
TMT firms should be able to capitalise on much of these potential cost savings, but are exposed to a number of specific risks around agents acting as new digital middlemen, disintermediating traditional web ecosystems within advertising and ecommerce.
Podcast reach and share continue to grow, albeit slowly, aided by need-state differentiation and increasingly online, on-demand media habits.
The ad market remains small with the long tail of podcasts difficult to monetise, but an industry move into video—on both YouTube and Spotify—offers substantial reach and monetisation opportunities.
Publishers and broadcasters see podcasts as an essential brand extension enabling greater reach, whilst successful podcast networks have tapped into more relaxed, commercial formats.
Geopolitical clashes between the US and Europe were a barely concealed undercurrent at this year’s MWC, with European tech regulation at odds with US moves, and telcos pitching for regulatory favours on firmer ground than they have had for years.
Perhaps the largest impact is on the satellite industry, with Eutelsat OneWeb having been given a new lease of life as the EU champion versus a now disfavoured SpaceX/Starlink.
AI was of course the talk of the town, but largely in ways that are tangential at best to traditional telcos, with the necessary building blocks for telcos to play a big role (i.e. network APIs) still needing much work.
With the formation of Vodafone3, we envisage continued intense competition at the low end of the mobile market, a ramping up of pressure at the top end over time, and some opportunities in the short term.
New information on spectrum trading confirms the view that BT/EE will be most capacity constrained, but with various strategic options available to it.
Expected EBITDA growth of 9% p.a. at Vodafone3 would allow Vodafone Group to almost double its excess FCF. Budgeting for buying CK Hutchison’s stake, however, may curtail Vodafone’s spending over the coming years.
US big tech companies are deploying hundreds of billions of dollars to remake the global economy in their image, as enviable growth contrasts with layoffs and low morale.
The cost of using AI models will fall in 2025 and make more AI applications possible. Regulation is caught between pressure from Trump and investigations that must go on, such as digital markets.
Microsoft and Google have tied their fortunes to AI. Amazon and Meta stand to realise business gains from AI, while Apple is the outlier: capex declined in 2024 as it focuses on iPhone and services.
Telcos are increasingly developing APIs to share selected network data with third parties, with the goal of supporting useful end-user applications.
Capabilities are still nascent, but the potential is real. Telcos need to adopt a pragmatic approach that looks to match API capabilities to useful products, and build increasing scale over time.
Security is the largest near-term opportunity for API products, but AI is the key emerging area, with telcos potentially able to play an ambitious role in providing APIs to help manage the growth of autonomous AI agents.