Public service broadcasters are in a position to plan for the long term with commercial licences renewed for ten years, an updated prominence regime via the Media Bill and a government broadly supportive of the BBC.

With the Premier League and EFL rights secure to the end of the decade, Sky can plan for the future from a position of strength.

Relationships between Sky and the PSBs have improved markedly recently, and as all can now plan for the long-term, this should provide further opportunities to cement relationships for the benefit of the broadcasting ecosystem and viewers.

Dramas from the public service broadcasters based on books consistently bring in bigger audiences than those that are not, a trend driven by certain genres, especially detective mysteries and thrillers.

A greater volume of newer book IP is being developed into programming, but this preference is not necessarily reflected in audience figures.                                 

Younger demographics are less enamoured with dramas based on books than older viewers. There are however notable exceptions, while attracting younger audiences may have more to do with the age, genre, and fame of the IP.

ITV plc set itself the annual target of 3-5% revenue growth up to 2010, then 5% to 2012, in its strategy presentation on September 12th 2007. Within the overall business growth target, ITV set itself a further three sub-targets. Two of these, the doubling of production revenues (currently in the region of £600 million per annum) by 2012 and the fivefold increase in online revenues from about £30 million in 2007 to £150 million in 2010 raised a good few eyebrows to judge by reactions afterwards; but the third target of 38.5% adult SOCI (share of commercial impacts, or ‘eyeballs delivered to advertisers’) by 2012 has drawn almost no attention

Carphone Warehouse is seeking to position itself as an impartial guide to the broadband products from 6 different brands, although it is not selling the product sets of BT, Sky or Tiscali

 

 

 

The Office of Fair Trading (OFT) has confirmed receipt of a formal request from ITV plc for a review of the Contract Rights Renewal (CRR) remedy and will announce its decision whether to proceed before the year is over

Channel 4's digital diversification strategy is a topic we first considered in 2002. At that time, we urged Channel 4 to husband its resources to meet its public service remit and maintain audiences on its terrestrial service, rather than diversify into new digital satellite channels. If anything, the progress of time has reinforced our conclusion that Channel 4's digital diversification strategy is risky. The risks for Channel 4 are greater than for the BBC, since Channel 4's public service remit is funded by advertising alone