ITV's total advertising revenue (TAR) in Q1 was down 10% year-on-year, which was marginally better than expected; Q2 is forecast to be down 12%. However, digital advertising has seen strong growth and now makes up 21% of TAR
ITVX is growing as it continues to offer more exclusive content. However, it is too early to tell whether growth is being driven by newer audiences or if it is just viewing that would have taken place on linear anyway
The publication of the draft Media Bill gives some certainty around the direction that the government will pursue in its update of the legal and regulatory framework for broadcasting. However, there remain a number of blanks left for Ofcom to interpret
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