This second report on UK consumer magazines considers the strategic positioning of leading publishers in terms of their print portfolio and the digital opportunities. We believe further consolidation print assets is inevitable during the next few years. Additionally, publishers are launching fewer, or at least generally smaller products, and a widespread shift to a subscription model remains a distant prospect for most publishers. Digital products, on the web, mobile and tablets, offer new business models and new revenue opportunities, and some early tablet products in particular have delivered highly promising successes. However, they also require major structural changes and offer no guarantee of equivalent and equal revenue in the future.
The European Court of Justice (ECJ) judgment in the Portsmouth pub landlady case looks to have opened the door to legitimising the private or domestic use of decoders to watch premium sports and other pay-TV content outside the territories for which they were licensed
The outcome could prove to be a significant commercial opportunity for Sky to expand its overseas distribution among residential customers, but an extra test for the Football Association Premier League (PL) as it designs the next round of contracts with a view to at least maintaining current revenues
The ECJ judgment is more ambiguous over the question of public screenings for commercial purposes against the wishes of the right holders and the conclusion appears some way off
Nearly a year after rolling out Google TV in the US, Google has confirmed plans to launch its ‘smart TV’ operating platform in Europe and the UK by early 2012
To date, Google TV in the US has been a disappointment, with little broadcaster support and, until recently, expensive devices, resulting in low adoption
The content issue is likely to dog Google TV, both here and in other European markets; access to key broadcaster TV and video programming will be a major challenge
Whilst UK GDP growth crawls along at a snail’s pace in 2011, (real) private consumption, its principal component, has been in sequential decline since Q4 2010, dragging consumer facing industries down
UK media are not equally affected. The internet continues to grow through search as well as display, but we expect TV NAR to be flat in 2011
Press advertising is worst affected by the downturn due to its exposure to retail advertising on top of the structural shift of classifieds to the internet
ITV reported strong year-on-year growth in profits in H1 2011, enabling a substantial reduction of net debt and putting the company in a stronger position to invest in growth as it pursues its five year transformation plan
Important to longer term success, ITV Family share of viewing has held up, and ITV looks well placed to expand its market share of TV NAR (Net Advertising Revenue) over the next two years, albeit in an uncertain and challenging economic environment
Early signs of creative revival at ITV Studios are most encouraging, while online poses the toughest challenges, yet remains important because of the fundamental interactive synergies between online and broadcast television
We have revised our central case forecasts of total year-on-year NAR (Net Advertising Revenue) growth in 2011 from 5% to 1%, as the advertising outlook has progressively worsened since mid April
2011 is marked by a further round of consolidation in airtime sales and a number of noteworthy channel and programming changes
Channel 4 Sales, and above all its flagship Channel 4, appears the most challenged of the leading market players, while we expect the ITV group to continue to outperform the NAR market in the rest of 2011 and 2012
Sky’s revamped model has delivered a sharp reduction in churn and higher gross additions, accelerating subscriber growth. Rising high definition take-up is sustaining the increase in average revenue per user
Business prospects are improving on stronger private consumption and a carriage deal for HD versions of German commercial channels
Our forecasts have been revised upwards and we now expect faster improvement in cash flow, though it will still be negative in 2013
2010 marked the recovery of lost ground since 2006 as ITV outperformed the TV advertising market, which saw year-on-year growth of 14-15%, and delivered £40 million in cost savings as well as benefitting from a further £20 million reduction in Channel 3 licence payments
The short term outlook for continued advertising revenue growth in 2011 looks promising in spite of the risks of renewed downturn due to uncertainties about the economy and retail spend
ITV’s five year transformation plan is now more clearly sign posted. The company seems to be taking the right steps, though it will take another year or two before the results start to show
Q1 2011 TV NAR (Net Advertising Revenue) has delivered strong year-on-year growth of about 8%, yet the monthly variations are large, with a predictably sharp decrease in March based on past year comparatives countered by a large Christmas-style upswing in the Easter and Royal Wedding month of April
After several years of decoupling total display and TV advertising trends from those in the broader economy due to negative structural causes, the underlying positive correlations are expected to reappear as the structural factors subdue
The general economic outlook suggests stable growth in TV NAR during 2011 of about 5%, remaining flat to marginally positive in real terms beyond 2011 as long as conditions of weak economic growth last, but with significant risks of a sudden sharp downturn in the short to medium term
The flow of news about ITV is going from bad to worse. But we think that the market may have misunderstood the real story behind last week's bombshell that ITV viewing has fallen by 25% in a year. This figure could have been predicted from existing data.