Service revenue growth remained firmly negative at -1.0% in spite of inflation of +2.1%, as competition remains intense and pricing power weak.
Operators are guiding to a 2025 EBITDA performance that is broadly in-line with, or weaker than, their 2024 performance, with SFR choosing to abstain from guidance this year.
In-market consolidation cries are getting louder, with France, Italy and Germany the most obvious candidates.
ITV saw advertising revenue growth in 2024 (+2% to £1.8 billion), aided by the Euros. This balanced some of Studios’ 6% decline (to £2.0 billion), however, total external revenues were down 4% (£3.5 billion)
Despite the revenue drop, profits improved, with group adjusted EBITA increasing 11% to £542 million. This was aided by a unique set of circumstances which drove Studios’ profit to a record high with cross-company cost-cutting showing its benefit
ITV is making strides in its transition to digital but even though the revenue story is largely positive, the company continues to leak engagement and viewing share
Geopolitical clashes between the US and Europe were a barely concealed undercurrent at this year’s MWC, with European tech regulation at odds with US moves, and telcos pitching for regulatory favours on firmer ground than they have had for years.
Perhaps the largest impact is on the satellite industry, with Eutelsat OneWeb having been given a new lease of life as the EU champion versus a now disfavoured SpaceX/Starlink.
AI was of course the talk of the town, but largely in ways that are tangential at best to traditional telcos, with the necessary building blocks for telcos to play a big role (i.e. network APIs) still needing much work.
Broadcaster reach and viewing fell in 2024, but the decline slowed as BVOD growth increasingly makes up for linear decline and the BBC’s viewing grew year-on-year.
SVOD penetration and engagement returned to (slight) growth in 2024 and video-sharing platforms are increasing their share of TV set viewing.
Broadcasters still offer a wider array of programming than SVODs, but they are expanding their offering, as is YouTube.
Poverty has a negative impact on health in many ways —such as through housing, work, food, tobacco use, healthcare and sanitary costs, relationships, and social life—while social inequality has been shown to have its own, independent impact.
One in five people in the UK live in poverty, including nearly one in three children; almost two million households experience destitution. The life expectancy gap at birth between the most and least deprived areas of England is 9.7 years for men and 7.9 for women; the gaps are larger still in Scotland.
Multibank, an anti-poverty, community-based charitable initiative—which gifts otherwise wasted essentials to those most in need—has the invaluable support of retail and media to realise its impact.
From the depths of 2023, advertising expenditure on legacy media rose moderately in 2024, on the back of an uptick in real private consumer expenditure thanks to lower inflation and reduced costs of credit—the outlook for legacy media is about the same for 2025.
Online stands apart from legacy media due to the growth of ecommerce—driven by both goods (over 26% of retail sales) and services such as travel, as well as intense competition among platforms (Amazon, Shein, Temu)—with double-digit growth in 2024 set to continue in 2025.
Television remains the most effective medium for brand advertisers—despite the decline in viewing—with broadcasters’ digital innovation and SVOD ad tiers providing greater targeting alongside the mass broadcast reach.
Service revenue growth dropped further to -1.7% this quarter as pricing remains under pressure and in-contract price increases no longer benefit
Competition is heating up in Germany and France, and Digi is taking an aggressive stance as it enters the Portuguese and Belgian markets
While there is increasing awareness that investment levels in Europe are compromised by the current market structure, support for in-market consolidation remains lukewarm at best at the EU level
Broadcasters have made considerable progress in becoming platform agnostic over the past three years, delivering innovative ad propositions offering greater targeting, flexibility and measurement.
They would welcome the opportunity to work with advertisers to explain the complexity involved in delivering linear and digital campaigns.
Broadcasters believe that although TV advertising is transitioning to digital, legacy share deals and reliance on pricing relative to ITV1’s station average price (SAP) continue to hold the market back. Potential amendments to CRR may allow for a smoother digital transition, benefitting the entire ecosystem.
ITV's total external revenue is down 8% (to £2,321 million) so far in 2024 with Q3 total advertising revenue flat and Studios continuing to battle tough phasing comparators. Although Q4 advertising is expected to see a YoY decline, Studios will improve with a strong slate of deliveries and greater efficiencies
Advertising has fluctuated significantly across 2024, with 2025 remaining unclear. Digital ad revenue continues to see double digit growth, in line with the overall advancement in streaming hours
ITV is consolidating its disparate strands of streaming viewing on ITVX—where it can be better monetised—but overall growth is being well-outpaced by linear decline
The WSL's new rights deal with Sky and the BBC starting in 2025 is worth 82% more per season than the current deal, and offers the league unprecedented prominence with every game broadcast live.
As Sky Sports seeks to diversify its audiences, the WSL is a logical investment: its audiences are small, but younger and more female-skewing than other competitions.
Free-to-air exposure is essential for the reach of women's football; the BBC and ITV's new deals should fuel continued growth in grassroots participation.