Apple’s numbers have got so good they’re bad: after growing at over 50% for two years, relative revenue growth has, inevitably, slowed. The products remain very strong, and direct competitors continue to have little impact. (Apple’s mobile phone market share has never been higher, for example.) However, the premium phone market itself, which the iPhone dominates, is at a potential tipping point.

Facebook has announced Home, an Android app that takes control of your phone, replaces the home screen with your Facebook newsfeed and relegates any competing social services to, it hopes, an afterthought.

At launch, Home will be available to at most 20% of Facebook’s mobile base. It is an interesting tool to lock in core users and drive up their engagement, but can only be part of Facebook’s mobile strategy.

Facebook has strong mobile user and revenue growth, but has not ‘won’ social on mobile as it has on the desktop, and competing services have drawn hundreds of millions of users. It is not yet clear Facebook will win, or even that there will be a single big winner.

Sky Deutschland is reaping the benefits of its re-launch using BSkyB’s model, with an improving content offering and quality of user experience, plus a favourable environment for household consumption in Germany.

2012 results came in very close to our forecasts and we predict that Sky Deutschland will break even at EBITDA level in 2013 and turn cash flow positive in 2015.

The competitive context is benign and the horizon is clear until the next Bundesliga auction in 2016. But, in the meantime, cable, IPTV, FTA and OTT players are committed to widening their pay offers, which may put pressure on Sky’s subscriber growth and content costs.

Last week Samsung updated its flagship Galaxy S smartphone with a solid incremental upgrade that will cement its dominance of the high-end of Android, helped by a $14.7bn marketing budget and wide distribution

Impact will be strongest on other Android OEMs: the preceding S3 was heavily outsold by the iPhone and the new model is unlikely to change this, with similar design and positioning

Samsung’s launch event found room for a tap-dancing child and a live orchestra, but Google and Android were invisible. Samsung is clearly trying to relegate Android to a commodity and make its own brand dominant

Major European mobile operators were downbeat, with mobile revenue growth in Europe still massively underperforming the US, and their (misplaced in our view) anger at the OTT players being channelled into promoting new mobile OSs to compete with both Apple and Android

Samsung is cementing its dominance, while the other branded players focus on flagship models to try to cut through the noise. Meanwhile the flood of Android from Chinese OEM/ODMs is growing, at increasingly good quality. All other mobile platforms appear increasingly marginal

Superficially the handset industry appears to be stabilising around Apple, Android, and Samsung, plus the Chinese long tail. However, Apple, Google/Moto and perhaps Amazon may well all have disruptive moves planned for this year

The development of the Digital Britain infrastructure, introduction of tablets, increasing connectivity of TV sets and launch of on demand OTT services over the internet have greatly intensified interest in connected viewing and its impact on the traditional broadcast model No single source of audience measurement for viewing of long- and short- form video content across all screens yet exists, though current market data suggest that connected viewing occupies a c. 8.5% share of total viewing across all screens By 2020, we project the connected viewing share of total viewing across all screens will reach 20%, with tablets being the primary drivers of growth, in part incremental and in part substitutional to viewing to the TV set, where we expect the connected viewing share to remain under 5%

Facebook’s announcement of Graph Search, the company’s first move into socially-powered search which now in beta trial in the US, leaves many details unanswered including full launch and monetisation plans. Reliance on user-generated content from Facebook friends limits the usefulness of Graph Search as a conventional search engine and hence its impact on Google and other web search businesses in the near term. In the longer term, Graph Search could become a powerful recommendation engine for certain categories like travel, but its dependence on user data and privacy restrictions are likely to limit its wider utility and revenue potential.