Consolidated TV viewing continued its seemingly relentless decline in 2018, falling 5% year-on-year (YOY)—its worst drop since the phenomenon began in 2011.

Meanwhile, unmatched TV set use—which includes Netflix, Amazon and YouTube consumption, as well as gaming—continued its upwards trajectory across all age groups, now accounting for 20% of total TV set time.

Consolidated TV viewing is increasingly reliant on its core viewers, with half of all viewing accounted for by the 20% of people who watch the most, up from two-fifths in 2010.

The Government is exploring the privatisation option for future Channel 4 ownership on account of its concerns about the sustainability of the Channel 4 business model in light of recent viewing trends.

Channel 4’s focus on 16-34s has put it under extra pressure, but the topline figures do not remotely tell the true story. 2010-2013 was a period of disruption due to special factors. Little decline has occurred since, and Channel 4 group 16- 34 and peak time viewing shares have held firm since 2010.

As for revenues, the trading dynamics of UK TV advertising have seen audience loss more than matched by increased spend, benefiting both Channel 4 and ITV. This is not about to change, while BBC3 closure and Channel 4 digital video growth will reinforce the financial sustainability of Channel 4, now delivering its remit better than ever.

Channel 4 is a key pillar of the UK’s audio-visual economy. Its unique commissioning model fosters a hotbed of new creative UK talent, an ecosystem of independent producers, many micro.

Channel 4 commissions a greater share of its budget than any other broadcaster, public or private, also fostering the creative economy outside the M25, and 9% of commissions will be to the Nations by 2020.

The future success of the stand-alone independent production companies is not in the hands of ITV and Channel 5, but of Channel 4 and the BBC – the pure PSBs.