The European Media Freedom Act (EMFA) sets out the best practices to ensure the independence of Public Service Media providers (PSMs), though it is toothless.
PSMs play a unique democracy-sustaining role in the digital age by providing the population with balanced news coverage, thus combatting misinformation.
The UK’s BBC is the blueprint for the EMFA and the comparison with Czechia and France demonstrates how political forces challenge independence.
At the International Broadcasting Convention (IBC) 2025, vendors and broadcasters showcased plenty of incremental improvements to production using AI—but the show also previewed significant future disruption to traditional production methods.
Distribution is a focus for innovation: Formula 1 demonstrates a compelling personalised product and delivery that takes superfans beyond what can be offered in a single broadcast.
Broadcasters are adapting to a rapidly changing technical landscape at a time of increased pressure on audience trust and the geopolitical climate.
The PSBs’ ability to fulfil their public service objectives is becoming compromised by declining TV audiences, mainly due to the rise of online platforms and the decline in funding levels.
Part of the solution lies in collaboration between the PSBs themselves, potentially through shared tech stacks across players.
Collaboration with third-party online platforms is also required. The Media Act is introducing prominence requirements for connected TVs, but extending this regulatory regime to video-sharing and AI platforms needs much more developed thought to clearly articulate its aims and begin to iron out its practical challenges.
Publishers are becoming less visible. Since 2019, publisher visibility on Google’s search results has diminished markedly—the Mail is less than half as visible in Google’s search results as it was five years ago.
Since March, publishers' keywords have become over three times more likely to trigger an AI Overview, now affecting around one-third of the Sun and Mirror’s keywords. These summaries mostly appear for entertainment and informational queries, which typically have high search volumes but lower click-through rates
The commercial impact is minimal—we estimate low-single digits—for now. The main threat is to discoverability, and the shrinkage of the top of the funnel
After four failed broadcast licence deals over five years, France’s top football league will launch its own subscription service in August.
In the short-term, consumer take up will critically depend on bundling arrangements with third-party platforms.
Longer-term, the league will need to establish lasting partnerships. Outdated competition rules are an obstacle, but the Dutch model is worth considering.
As Ligue 1 seeks yet another broadcast arrangement for next season, the French league’s value is expected to erode further.
Outside the UK, the value of major leagues’ live rights are trending downwards. The Champions League—now sold by Relevent—is the silver lining, seeking to sign up a streamer.
Global streaming platforms have a growing appetite for sports rights—but European leagues need patience.
On 3 June 2025, Enders Analysis co-hosted the annual Media and Telecoms 2025 & Beyond Conference with Deloitte, sponsored by Adobe, Barclays, Salesforce, Financial Times and SAS.
With over 700 attendees and more than 50 speakers from the TMT sector, including leading executives and industry experts, the conference focused on how new technologies, regulation, and infrastructure will impact the future of the industry.
This is the edited transcript of Session One, covering: Sky’s strategy; the BBC's strategy; audience behaviour; trends in commissions; and the businesses of Vivendi and the National Lottery. Videos of the presentations are available on the conference website.
On 3 June 2025, Enders Analysis co-hosted the annual Media and Telecoms 2025 & Beyond Conference with Deloitte, sponsored by Adobe, Barclays, Salesforce, Financial Times and SAS.
With over 700 attendees and more than 50 speakers from the TMT sector, including leading executives and industry experts, the conference focused on how new technologies, regulation, and infrastructure will impact the future of the industry.
This is the edited transcript of Session Two, covering: The Rt Hon Lisa Nandy MP; Meta’s AI strategy; Channel 4 on Gen Z and trust; news and media in the AI age; and diversity in the age of economic challenge. Videos of the presentations are available on the conference website.
The French league and DAZN have come to an agreement to end their media rights contract after one season, with the league now having had four main broadcast partners in five years.
DAZN claims the league failed to protect its ‘exclusivity’, resulting in high piracy. Ligue 1 blames poor execution.
Without a main broadcast partner for next season, Ligue 1 is exploring the idea of creating its own direct-to-consumer service.
The erosion of the website’s centrality, and the rise of creators and influencers generates multiple challenges for media –people’s choices have grown enormously. This report highlights consumer behaviour: what people trust and value.
Through a series of case studies we demonstrate people’s needs are resilient: helpful and convenient services with personality that can be trusted, all enhanced by strong community.
Media brands continue to play a critical and trusted role for people to navigate marketplaces, interests and their work life. The role of product –and by extension, the leadership and structure of product development –has grown in importance.