Recent advances in 'Artificial Intelligence' have generated excitement, investment and improved valuations, on the plausible promise of greater efficiency in a range of areas, such as health and coding.
It is still not clear who will profit from this boom. Currently chip-maker NVIDIA is cleaning up, propelled by sales to model developers, also driving demand for cloud computing services.
Leverage in the AI value chain depends on differentiation and barriers to entry, which are high in the chips industry. AI services like chatbots have much lower barriers to entry, while deeper vertical integration of more stages of the value chain could shake things up.
Device makers regained their mojo at this year’s MWC, with phones a crucial route to generative AI becoming a daily habit.
AI software has improved and proliferated, but limited differentiation leaves room for consolidation as a competitive funding crunch looms.
Unanswered questions loom large, but won't dim AI's potential.
As viewing moves online, broadcasters’ on-demand players make up a growing proportion of viewing, becoming central to their future strategies.
However, even though SVOD viewing might have begun to plateau, BVOD growth cannot yet balance the decline of linear broadcast.
Of this shrinking pie, 2023 saw most of the major broadcast players increase their viewing shares.
Sony PlayStation’s next CEO will have hard decisions to make: compete against a resurgent multiplatform Microsoft, or retreat and defend an increasingly rickety PlayStation console model.
New gaming hardware will have an outsize influence in the year ahead, giving gamers unprecedented choice, starting with XR headsets and continuing to a likely new Nintendo Switch.
YouTube’s foray into browser-based games will be the service to watch in 2024. If successful, streaming services, including Netflix, will be on track to become heavyweight game platforms.
Sectors
Magazines are in the final phase of industrial-scale print volumes, with the era of artisan print magazines already highly visible and blooming, celebrating the reader’s tangible experience of the design and rich content, drawn by the brand’s authority.
Publishers’ online revenue models have diversified by attracting third-party sources—advertisers, campaign partners and affiliates—alongside a relatively tepid commitment to audience-led revenue models, with exceptions.
Publishers seeking a sustainable digital future by circa 2030 will need to focus more on audiences than on advertisers, leveraging core brands across multiple channels to build community, with print playing a narrower, lucrative and much-loved role.
Sectors
The UK’s ‘zombie’ economy—largely flat since March 2022—is due to the cost-of-living crisis weighing on households, with this exacerbated in 2023 by the rising cost of credit. Real private expenditure growth will be weakly positive in 2024 before strengthening in 2025 as headwinds recede
Our 2023 forecast of a nominal rise but real decline in display advertising was realised, with TV’s revenues falling while digital display rose. Advertiser spend online is justified by the channel’s size and growth, worth an estimated £406 billion in 2023
For 2024, much lower inflation and mildly positive real private expenditure growth points to 3-4% display advertising growth, with a stronger recovery anticipated in 2025
Cloud revenues are reflecting patterns of AI integration. As big tech companies jostle for advantage, Microsoft and Azure claim an early lead
Cloud profits remain crucial for wider tech businesses, affecting ability to innovate
Strategies to develop and market cloud-based AI tools are diverging, with uncertainty rife. The ecosystem will shift as the demands of consumers and regulators becomes clearer
Online retail is a prime arena for AI implementation, with a high degree of tech involvement and proximity to the point of sale
Generative AI’s near-term prospects are inflated by the hype cycle; instead, improvements to product discovery and logistics will be the next frontiers for growth and AI-driven efficiency
Retailers risk their reputations as they jostle for early mover advantage: larger players Amazon and Shopify through major investments, and SMEs with specialised data and licensing
Sectors
After a period of stagnation, many of the core business lines at the US tech mega-caps are back to posting respectable growth figures. The rest of the year will bed in strong revenue growth.
However, the sector is still facing a transition to new priorities. Core business strength should allow firms to shift from cost-cutting to the investment needed to fight the more competitive era they are facing.
AI is the number one focus, but the market for AI tools themselves is still nascent. Applying AI to internal problems has more promise. For instance, it is helping Meta solve its measurement and engagement problems.
In a reform of the competition regime for digital markets, by 2025 the UK will have conduct regimes for platforms including Google, Meta and Apple, overseen by the Digital Markets Unit.
Nested within could be a ‘fair bargaining’ regime for platforms and news groups, following Australia and Canada, whose lessons could be valuable to preserve platforms’ incentives to serve news. In Canada, platforms are refusing to pay to serve news links to their users, and plan to exit this form of content.
Financial transfers to UK news groups by platforms is among the new UK regime’s aims, but is unlikely to make up for the declining revenue trend of local news provision whose sustainability is most at risk.