The pandemic accelerated the print revenue decline of consumer magazines in the UK, plunging 12% in 2020; less than half of 2020 industry revenues are due to print. Larger publishers and established titles (e.g. The Economist) will survive the UK’s journey through the pandemic whilst ecommerce, a growing revenue stream for publishers, booms under work-from-home

Publishers now distribute content across multiple channels and reader touchpoints, blurring the lines of what a magazine is today. A focus on the reader economy has finally emerged, enhancing other revenue streams for brands in the right verticals. Execution relies on investment in the tech stack

Future is the UK star, led by its ecommerce revenues from surfacing products and services to readers. This prime position has allowed it to build further scale and consolidate titles from TI Media and Dennis. Despite Future’s successes, there is no single industry playbook as heterogenous titles and portfolios forge their diversified, digital paths

The press industry lost £1 billion off the topline from the calamitous decline in print revenues due to pandemic-related mobility restrictions, partly offset by gains on digital subscriptions, much harder to precisely size in revenue terms.

Trapped at home for the most part, online traffic to BBC News and news publisher services boomed. Popular news sites marginally grew digital advertising while the quality nationals attracted 800,000 new paying subscribers to reach nearly three million in 2020.

The outlook for 2021, in the transition to the ‘new normal’, is mixed. Consumer work patterns and news, information and entertainment habits are unlikely to ‘bounce back’ to pre-pandemic levels, placing free commuter titles at particular risk. Signs of confidence through online innovation are welcome.

The Federal Communications Commission’s Privacy Order (FCC) was overturned by the Senate, clearing the way for ISPs to ramp up consumer data-driven advertising revenue.

While Google and Facebook dominate digital advertising in the US as in other markets, the US is alone in removing regulatory barriers to ISPs taking a piece of the pie.

US ISPs now have a self-regulatory regime for consumer rights on transparency, security and data breaches; but in the UK and EU, privacy advocates prefer enforceable rights.