Enders Analysis co-hosted its annual conference, in conjunction with BNP Paribas and Deloitte, in London on 19 January 2012. The event featured talks by 13 of the most influential figures in media and telecoms, and was chaired by Sir Peter Bazalgette. An edited transcript of notes taken during the speaker presentations follows.

The speakers were Sir Martin Sorrell (CEO, WPP), Glen Moreno (Chairman, Pearson), Martin Morgan (CEO, DMGT), David Levin (CEO, UBM), Dan Cobley (MD, Google UK & Ireland), Mike Pocock (CEO, Yell), Vittorio Colao (CEO, Vodafone), Charles Dunstone (Chairman, Carphone Warehouse, TalkTalk Group), Stephen Carter (President, Alcatel-Lucent EMEA), the Rt. Hon. Jeremy Hunt MP (Secretary of State for Culture, Olympics, Media and Sport), Neil Berkett (CEO, Virgin Media), Liv Garfield (CEO, Openreach) and Ed Richards (CEO, Ofcom).

Vodafone Europe’s underlying revenue growth declined by 0.7 percentage points in the December quarter, with its Southern European operations continuing to struggle in poor economic environments

Few competitors have reported their results so far, so it is hard to conclude on Vodafone’s competitive performance as yet, but we expect that the slowdown will prove market-wide

The company has stuck to its full year profitability targets, suggesting that strong cost cutting is making up for top line weakness

Around 125m smartphones and over 20m tablets were sold in Q4 2011. If tablets are included, Apple is now the largest PC manufacturer, while smartphones are now outselling PCs

These devices are the battleground for a war of ecosystems in which Apple’s iOS and Google’s Android platforms are dominant and others are hoping for third place at best. iOS and Android sold around 92m units in Q4 and now have an active base between them of around 515m devices

Samsung now accounts for at least half of Android sales and is in some senses more of a rival to Apple than Android itself

Apple has begun selling interactive textbooks via its iBookstore, a move which is likely to accelerate the digital transition in education

However, the pace of change will be slowed by the cost of devices and the limited number of textbooks that have been designed for tablet computers

By developing educational software and course materials, Apple is trying to position the iPad at the centre of students’ educational lives – a niche that could significantly boost its hardware sales

US album volumes in 2011 rose for the first time since 2004, but lower pricing may continue the revenue decline

UK album volumes declined 5.6% in 2011. HMV’s new-found breathing space removes a key risk for the outlook

US radio royalties to music publishers have been agreed in principle and will see a return to a revenue based payment

Apple has now sold 40m iPads – we estimate 4 to 5m in the UK – and goes into the Christmas season with no credible competitors beyond Amazon’s Kindle Fire, which is so far only available in the USA

Android phones are selling in huge numbers at half the price or less of the iPhone, but would-be iPad competitors are the same price or higher. With the continued absence of a meaningful content ecosystem for Android tablets it is hard to see consumers buying them in substantial numbers

Competing Android tablets have sold around a tenth as many units as the iPad, but others have sold far less: RIM’s PlayBook has been a major disappointment, forcing RIM to write off $485m of inventory

In this presentation we show our analysis of revenue growth trends for mobile operators in the top five European markets (UK, Germany, France, Italy and Spain). The historical analysis is based on the published results of the operators, although they include our estimates where their data is inconsistent or not complete. A copy of the underlying data in spreadsheet format is available to our subscription clients on request

Vodafone Europe’s service revenue growth improved marginally in the September quarter, a very solid performance under tricky circumstances, helped by good competitive performances and judicious pricing measures

The combined Europe and group common function EBITDA margin was again held flat, despite continued smartphone adoption pushing up handset costs, with strong cost control again evident

Pricing, competitive, regulatory and cost trends are all going well; but macroeconomic trends are clearly not, and are likely to make an acceleration in the second half of the year very difficult

Apple is now a $108bn company, with annual revenue up 66% from a year ago and 40% gross margins. September quarter iPhone sales dipped to 17m ahead of a new product launch, but Apple still sold 72m in the last 12m, compared to 40m in the 12m to September 2010

Apple has now sold 40m iPads for $20.3bn revenue, and 11m in the last quarter. All other competing devices have sold perhaps 4m. We expect Apple’s dominance to continue through 2012 and potentially beyond

Google’s Android sold even more smartphones than Apple, activating 150m in the last 12m and 55m in the September quarter. Yet in October Apple sold 4m of the new iPhone 4S in just three days, bringing in around $2.6bn: Google’s annual run-rate mobile revenue is now $2.5bn

The Guardian has finally launched its iPad app: of the UK’s paid daily newspapers all but the Mirror and Independent now have iPad apps. All of these require payment and all but the FT use Apple’s iTunes billing

Apple has moved to smooth out the buying and reading process with the new Newsstand feature for iPad and iPhone, which adds better discoverability and automatic downloads to the existing subscription offer. This also makes it harder for readers to move to other platforms

There are now 3-4m iPads in the UK: this is more than the 2m people who buy a broadsheet everyday, but it is not clear how many can be converted. Moreover, iPad editions bring in annual revenue per reader of £100-125 where a print reader averages £435: a scale problem remains