European mobile market service revenue growth dropped again in Q3, by 1.9ppts to -6.2%. This was not helped by a substantial increase in the MTR impact, driven by a big cut in Italy, but underlying revenue growth still fell by 1.3ppts In stark contrast to Europe, the US mobile market continues to grow apace, with there being over 10ppts between the growth rates of the two regions. The most obvious difference between the markets is the very much higher levels of capex spent by the US incumbents, which drives their superior network quality and coverage, and hence price premia, and hence superior growth The European incumbents have not (yet) used their greater ability to spend on capex to increase the spending gap with smaller operators, with 4G launches (mostly) being low profile with low initial coverage (the UK being a notable exception to this). While this is an understandable approach given the prevailing macroeconomic conditions, it does mean that closing the growth gap with the US remains a distant prospect

Vodafone’s European revenue growth dipped again in the September quarter from -2% to -4%, with regulation and poor macroeconomics playing a part, but the company also lost ground to the competition

This poor competitive performance was likely due in part to the operating companies being distracted in anticipation of the new Vodafone Red tariffs launched in September and October

While the strategic logic of launching unlimited voice and text tariffs is sound, early evidence is that they are not revenue-enhancing in the short term, so further pressure on revenue growth is possible

EE announced its 4G pricing today, with the prices broadly set at a premium of around £5 a month to those of 3G services from Orange, T-Mobile, O2 and Vodafone

Perhaps more importantly, the pricing includes unlimited voice and text as standard, which pushes the minimum spend to £36 a month, a substantial uplift from current average contract values of £20-£25

Whether the £5 premium is sustainable or not, EE’s efforts to promote it (and competitor responses) will likely shift the market focus to network quality as opposed to price and handset range, a very healthy development in our view

A number of developments over the summer have, at least in theory, made the UK 4G mobile spectrum outlook a lot clearer: in July Ofcom issued its final policy statement regarding the 800MHz and 2.6GHz ‘4G’ auctions, in August it decided to allow Everything Everywhere (EE) to ‘refarm’ its 1800MHz spectrum for 4G use, and EE announced that it had sold 15MHz of its 1800MHz spectrum to H3G

The main short term implication is that EE will have clear short term advantage of being the only operator offering 4G (LTE) services for about 12 months from (roughly) the end of September 2012 to (roughly) the end of September 2013

The main uncertainty is legal action; O2 and/or Vodafone may appeal Ofcom’s decision to allow EE to refarm its 1800MHz spectrum, which would trigger EE to appeal the 4G spectrum auction rules, and give 4G in the UK an unhelpful delay

In this presentation we show our analysis of the UK mobile market performance to Q2 2012 and consider the outlook both in terms of market growth and competitive dynamics

In this presentation we show our analysis of revenue growth trends for mobile operators in the top five European markets (UK, Germany, France, Italy and Spain). The historical analysis is based on the published results of the operators, although they include our estimates where their data is inconsistent or not complete. A copy of the underlying data in spreadsheet format is available to our subscription clients on request.

Vodafone Europe’s June quarter service revenue growth contracted sharply to -1.6% from -0.2% in the previous quarter

Given various one-off factors, and a likely continued macroeconomic driven slowdown, we expect that Vodafone’s underlying competitive performance is unchanged

The outlook is still poor, with macroeconomic and regulatory headwinds joined by a self-inflicted problem in Spain. Cost control at least appears to be going well, with slowing smartphone sales growth keeping handset costs under control

In this report we show the findings of our 2012 UK mobile user survey. The report is a wide ranging analysis of the mobile market based on our consumer research, focusing on the competitive landscape among the mobile operators and smartphone manufacturers, and the changing consumer behaviour that has and will continue to impact the market

In this presentation we show our analysis of revenue growth trends for mobile operators in the top five European markets (UK, Germany, France, Italy and Spain). The historical analysis is based on the published results of the operators, although they include our estimates where their data is inconsistent or not complete. A copy of the underlying data in spreadsheet format is available to our subscription clients on request.

Vodafone Europe’s revenue growth improved by 1.5ppts on a reported basis and by 0.3ppts on an underlying basis; given the deterioration in macroeconomic conditions, this is a strong result, and Vodafone extended its outperformance of competitors

Margins were weaker with European EBITDA margin dropping about 1ppt on an underlying basis in H2. SAC/SRCs were for once well under control, but a very small rise in ‘other’ costs pushed margins down; with revenue growth well below inflation, maintaining margins is a massive challenge

The Group’s strategy continues to be sound, and is validated by its competitive outperformance, but market conditions are likely to keep its revenue growth negative and margins slightly declining for the next year at least