As Ligue 1 seeks yet another broadcast arrangement for next season, the French league’s value is expected to erode further.
Outside the UK, the value of major leagues’ live rights are trending downwards. The Champions League—now sold by Relevent—is the silver lining, seeking to sign up a streamer.
Global streaming platforms have a growing appetite for sports rights—but European leagues need patience.
The French league and DAZN have come to an agreement to end their media rights contract after one season, with the league now having had four main broadcast partners in five years.
DAZN claims the league failed to protect its ‘exclusivity’, resulting in high piracy. Ligue 1 blames poor execution.
Without a main broadcast partner for next season, Ligue 1 is exploring the idea of creating its own direct-to-consumer service.
The Berlusconi family-backed MediaForEurope’s (MFE) public offer may not be taken up by many ProSiebenSat.1 (P7) shareholders, but will allow it to raise its stake to above 30%.
Without a core shareholder, ProSieben has flipped-flopped through unsuccessful strategies to meet the digital transition challenge.
MFE believes that European commercial television must build cross-border scale to compete with global streamers.
Classified advertising is estimated to have grown circa 7% in the UK in 2024, and forecast to grow 4% in 2025. Specialist platforms own these marketplaces, with both consumer and industry network effects the driving force behind platform strength
Online platforms are gradually becoming vertical-specific search providers, with dominant players Rightmove and Auto Trader looking for further growth through integrations up and down their respective value chains
The properties vertical is bouncing back as buyers adjust to ‘higher for longer’ interest rates, while recruitment sees ongoing polarisation amidst ongoing uptake of employer-facing AI. Autos, insulated from interest rates, grapples with the looming sector shift of EV quotas
Canal+ is listing in London amid earnings and revenue growth and having shown a capacity to partner with global streamers in its core markets.
Investment in local 'tentpole' content—films, series and sports—ensures Canal+’s appeal to consumers and attractiveness to aggregation partners.
Significant growth and synergy opportunities lie in the turnaround of MultiChoice (in Africa), Viaplay (in Scandinavia) and Viu (in South-East Asia).
Under financial stress, most streaming platforms are increasingly focusing on third-party distribution. Thanks to bundling, top streamers like Netflix can increase the lifetime value of subscribers, while smaller streamers widen their reach.
Bundles of streamers may have some potential in the US, but in Europe—with Netflix not interested—they do not have the necessary scale.
This trend towards bundling favours incumbent pay-TV aggregators like Sky and Canal+, but in the longer run they face competition from tech video marketplaces.
UK football rights values have pulled further away from European peers in a stagnant market, as telcos have withdrawn and tech companies remain selective bidders.
Sky and Canal+ have tied down key contracts until towards the end of the decade, while DAZN now has domestic rights for four of the top five European football leagues.
Tech players want live sport, but have distinctive demands and without new monetisation models they will not challenge pay-TV incumbents.
After an arduous ten-month process, France’s Ligue 1 has reached a tentative deal to license its 2024-29 broadcasting rights at a price 14% down on the previous cycle.
Adding France (for €400 million p.a.), DAZN now has prominent positions in four out of the five big European markets. With a weekly top pick (for €100m p.a.), beIN consolidates its model.
Attention turns to distribution, and whether DAZN will patch up its partnership with Canal+.
The value of the domestic rights of major European leagues is falling due to the declining competitive intensity between broadcasters.
The Premier League’s new rights deal extends its lead, while Serie A faces a 10% fall in revenue next season and Ligue 1 struggles to get a flat fee.
Sky and DAZN have cemented their status as Europe’s top football broadcasters. Amazon has refocused to one game per week.
DAZN and Sky have renewed their current coverage of Serie A until 2029, at a slightly lower price and with the security of a five-year contract. The ‘league channel’ DTC option was rejected by clubs.
With bids expected soon in France and the UK, DAZN seems determined to become the dominant football broadcaster in Europe.
The Italian auction outcome confirms the real-term erosion of the value of football rights across Europe, but also a more mature approach from the league.