Advertising is in a structural shift due to AI and the video boom. AI tools are growing the reach and capabilities of smaller advertisers, fuelling robust demand. 

WPP must challenge Publicis’s dominance in 2026 and show it is positioned to benefit from AI even as Omnicom and IPG combine to create a new global behemoth.

Amazon is taking the fight to adtech by strengthening its connected TV and retail media positions. Adtech is building partnerships and becoming more end-to-end in response.

BT’s recent protests against the very high “government-inflicted” costs in the UK versus other countries likely relate to business rates, which are already sky-high by European standards and set to rise further.

The business rates reform has some worthy aims in providing some permanent relief for shops and pubs, but at the expense of discouraging much-needed investment in utilities and telecoms by dramatically inflating the cost.

Telecoms business rates also discourage investment by being hard-to-predict, and are distortive between competitors with dramatic differences in unit costs, with these issues partially addressable through valuation reform.

Broadband market revenue dipped back into negative territory in Q2, due to pricing pressure on both existing and new customers.

CityFibre’s capital raise puts it in pole position for altnet consolidation, while TalkTalk’s will enable it to compete much more effectively in the retail space.

Fierce competition is likely to continue unless and until retail altnets do the rational thing and consolidate into a wholesale model.

CityFibre has announced that its long-awaited £1.5 to £2.3 billion financing round is finally agreed, with it now able to use this money to fund its remaining organic build, integrating acquisitions, and covering operating losses until it reaches cashflow breakeven.

This capital raise will not be the first of many across the altnet sector in our view, as CityFibre’s business model is unique, and now partially dependent on the struggles of others to encourage consolidation.

CityFibre now has all the pieces in place to accelerate consolidation of the altnet sector, which will ultimately benefit the whole sector in ending unsustainable retail altnet competition.

Fixing an allocation quirk at BT pushed UK broadband revenue back into growth in Q1, albeit a very modest 0.8%, thanks to continued altnet growth and a very weak underlying market.

Broadband pricing is dipping down overall, but there is not yet evidence of pricing cuts targeted in altnet areas, a massive missed opportunity in our view.

The market will remain under pressure in the short term, but in the longer term altnet pressure will fall under all realistic consolidation scenarios.
 

After four failed broadcast licence deals over five years, France’s top football league will launch its own subscription service in August.

In the short-term, consumer take up will critically depend on bundling arrangements with third-party platforms.

Longer-term, the league will need to establish lasting partnerships. Outdated competition rules are an obstacle, but the Dutch model is worth considering.

Defined roles within the advertising ecosystem are a thing of the past: everyone is adapting by building out functionality to claim share as the constants underpinning advertising—attribution, discoverability, and regulation—change.

There is a new wave of M&A, partnerships and developments from agencies, adtech, and big tech in data and AI, as all sides position themselves to reshape the terms of online advertising at a time of maximum uncertainty.

Big tech platforms are leveraging their scale and AI investments in attempts to reset broad swathes of the market. Publishers are exposed; their way forward relies on asserting their value through direct audiences and collaboration on sector-wide innovations

The largest UK altnets are now all at or close to EBITDA positive, but still heavily cashflow negative even pre-interest costs and with paused builds, due to various below-the-line cash costs requiring continuous funding. EBITDA margins of as much as 35%+ are required to actually be cashflow breakeven.

Altnet economics are still challenging even if debts are fully written off, with a payback of more than 5 years on customer acquisition and connection costs alone.

The consolidation endgame is increasingly imminent, with the outcome likely to be a mix of CityFibre/VMO2 acquisitions, stand-alone niche players continuing, and abandoned assets, with the outcome for the rest of the sector more benign under any scenario than current trends.
 

As Ligue 1 seeks yet another broadcast arrangement for next season, the French league’s value is expected to erode further.

Outside the UK, the value of major leagues’ live rights are trending downwards. The Champions League—now sold by Relevent—is the silver lining, seeking to sign up a streamer.

Global streaming platforms have a growing appetite for sports rights—but European leagues need patience.

The French league and DAZN have come to an agreement to end their media rights contract after one season, with the league now having had four main broadcast partners in five years.

DAZN claims the league failed to protect its ‘exclusivity’, resulting in high piracy. Ligue 1 blames poor execution.

Without a main broadcast partner for next season, Ligue 1 is exploring the idea of creating its own direct-to-consumer service.