Both the commercial and BBC radio sectors generally seem to be in good shape, with radio listening also appearing robust. However, this masks a steep decline among younger adults that shows no sign of slowing down
With radio content available at the swipe of a finger, the linear schedule becomes less relevant, and the challenge broadcasters face is to create online hooks for the broadcast output
News Corp’s acquisition of TalkSPORT will open up new business opportunities as well as consumer engagement across The Sun and TalkSPORT and may prove an important milestone for the Sun brand