News UK and the Mail propose to set up a joint venture, pooling most of the infrastructure and capacity of their printing operations
The proposed JV is subject to competition scrutiny, with two print sites—Thurrock and Dinnington (both DMG Media)—identified for potential closure
Opportunities for digital collaboration should be higher up publisher agendas more generally, as the opportunities and threats of the next digital phase evolve
Newspaper mergers are likely to be subject to both a competition and public interest process, representing a hurdle for potential buyers.
National paid-for newspaper circulation has dipped below three million, raising thorny questions for publishers—and for distributors and retailers
News publishers can sustain print revenues to a degree by cover price increases, and also support profitability through greater efficiency in printing operations
Sustainability challenges for Smiths News and Menzies Distribution could give rise to innovative solutions, such as direct-to-retailer distribution by printer-publishers
Unprecedented growth in women’s sport is generating opportunities for publishers and advertisers. This year’s FIFA Women’s World Cup provides a chance to capitalise on the elevated coverage and interest
Women’s sport coverage must forge its own identity in the long term. News publishers play an enormous role by nourishing interest and discourse, creating brand opportunities and raising the profile of women’s sport
Articles currently must clear a higher bar for inclusion, though this will shift in the near term as coverage continues growing: variations in the type, style, and quantity of coverage highlight the progress made so far and identify areas of ongoing improvement
UK news publishers have rushed to distribute content on TikTok. They are drawn by its enormous young audience, but poor monetisation and data sharing, a lack of referrals to their own sites, and data security concerns are frustrating a full embrace of the platform.
TikTok is increasingly identified as a ‘news source’ by young people: a risk to publishers distributing content on the platform is that their brands may get lost in user feeds.
Publishers should view activity on TikTok as a strategic cost instead of a revenue source: an investment in brand awareness, and development in content and delivery formats that are becoming more widespread across platforms. Brand visibility is key to success here.
2014 has been a good year for total advertising, which we forecast to grow by 5.5% across the year; display advertising spend is also forecast to grow by over 6% year-on-year. This is largely thanks to a positive economic backdrop, where we have seen a significant rise in consumer expenditure over the last two years
Online advertising spend has been the biggest recipient of growing ad spend, with 20+% growth last year, this year and next. This has mostly been to the detriment of print revenues, where online classified search solutions, amongst other factors like declining circulation, have disrupted print marketplaces
Video has been the largest growth area in internet advertising as online video consumption increases. Up to now online spend has largely been accretive to TV budgets but we are starting to see some advertisers switch to online video spend. However we do not expect TV to suffer in the same way as press
Zoopla and The Digital Property Group, DMGT’s property portfolio which includes Findaproperty, Primelocation and Globrix, announced a merger on 14 October 2011. Under the terms of the proposed merger, DMGT would receive a 55% interest in the merged entity
A merged Zoopla and DPG will compete more effectively with market leader Rightmove, in a property market scaled down by one-third in terms of the number of transactions
We think the merger will give advertisers a better choice and constrain Rightmove’s pricing power, which has seen hefty fee increases on members, most recently in 2010, in 2011 and most recently again in November 2011
National newspaper circulation continued its inexorable decline in September, with daily circulation down 7% year-on-year, although we estimate retail sales value decline was marginal
Sunday popular and mid-market newspaper circulation fell 4% month-on-month, as News of the World buyers continue to drop out of the market; we estimate around a third of ex-readers have not migrated to another title
Publishers are responding to circulation decline in a variety of ways, from churning out bulks to maintain scale, to increasing cover prices, axing international editions and developing their subscriber base
In the context of his Inquiry, Lord Leveson invited Claire Enders, as “one of the UK’s foremost media business analysts”, to kick off the seminar series on the 6 October with a synoptic presentation on “Competitive pressures on the press”. The Inquiry is interested in understanding the market economics of the mainstream media, including the impact of technology
This presentation brings together our existing work on the newspaper and consumer magazines industry, with an emphasis on the former, highlighting the challenges to the print media of the internet
A video transcript of Claire’s presentation and the debate on the session’s subject of “Competitive pressures on the press and the pressures on journalism”, may be accessed on the site of the Leveson inquiry, at www.levesoninquiry.org.uk
UK classified advertising in print and digital media fell -9% in 2010 to £2.76 billion, and we expect a further decline of -7% in 2011.
Our annual review and outlook concerns the classified advertising categories of recruitment, property, autos (used) and directories, across all media. We assess the continuing structural shift from print formats to less expensive digital media, in the context of prolonged recessionary pressures on local economies in the UK (bar London), which have reduced annual transaction volumes in 2010 by -28% in recruitment, -45% in property and just -16% in used cars, in relation to the peak in 2007.
A key development in recent quarters has been the rapid adoption of smartphones and tablets as emerging platforms for classified advertising by the industries serving them. Consumers are enjoying the additional benefits of on-the-move data (e.g. in the forecourts of auto dealers) and instantaneous updates (e.g. for property rentals), which advertisers are keen to exploit, providing additional revenue opportunities for classified media. B2B classified platforms also monetise integrated brand and listings solutions, plus marketplace tools. New models are evolving that will have implications for other media and in some cases, industry supply chains.