One year on from the launch of the latest generation of gaming consoles Microsoft and Sony remain locked in a high stakes struggle for dominance of the gaming industry, and longer term viability of the console category.

Sony’s PS4, which we estimate outsold Microsoft’s Xbox One 3:1 in Q3, looks certain to win this round in a return to form for Sony following the relative disappointment of the PS3. Microsoft, struggling from missteps early in the Xbox One cycle, may have left it too late to catch up.

The wider games market continues to shift to mobile and online gaming, as developers seek to exploit the vast installed base of connected devices. New console gaming experiences from Steam and Amazon may be the primary growth driver for controller-based gameplay.

Recently we attended the inaugural IABUK Digital Upfronts, in which 11 digital media companies pitched their wares to advertising agencies and advertisers.

UK growth in internet advertising is now powered by mobile, social and video, and these three areas were the focus of the Upfronts.

The Upfronts are symbolic of the rising importance of digital media in the UK and worldwide; while broadcast television remains the king of brand advertising, marketing and advertising are becoming less TV-centric.

Television's old world of analogue scarcity produced a clutch of big names in free-to-air (FTA) commercial broadcasting: ITV1, TF1, Mediaset, RTL and Sat.1/Pro7 being among the most prominent in Europe - companies grown rich and powerful through advertising demand and lack of competition. Today, they face the common challenge of making a successful transition into the new world of digital plenty. Can they prosper? Or must they disappear like dinosaurs in a whirl of audience fragmentation, ad avoidance, on demand, downloading, video-streaming, convergence, piracy and whatever else the future holds?

The new UK management team, led by former Energis CEO John Pluthero, still has the opportunity to improve C&W UK’s longer-term position

Rapid implementation of a Next Generation Network to cut costs and refocusing Bulldog remain critical