Broadcaster reach and viewing fell in 2024, but the decline slowed as BVOD growth increasingly makes up for linear decline and the BBC’s viewing grew year-on-year.
SVOD penetration and engagement returned to (slight) growth in 2024 and video-sharing platforms are increasing their share of TV set viewing.
Broadcasters still offer a wider array of programming than SVODs, but they are expanding their offering, as is YouTube.
Global streamers have expanded their US premium sports coverage, but this will be difficult to replicate in Europe.
The main obstacle is much lower advertising revenues in European sport.
The concentration of European football rights and small pools of buyers mean that premium sports must be retailed on an opt-in basis.
The mid-sized UK altnets Zzoomm and FullFibre have agreed to merge, in what looks like an all-share merger of (nearly) equals, both of whom have been struggling to raise finance.
Why did they pick each other rather than the larger CityFibre/Netomnia/nexfibre options? Valuation may have been the key factor, but it has left them still vulnerably low scale with further consolidation necessary.
Much more consolidation is required for the sector to be sustainable in our view, and further financial distress may be required for realistic valuations to emerge.
Starlink has unveiled its plans for its next-generation satellites, boasting dramatically more capacity than was anticipated, as it aims to bring gigabit speeds to its broadband users.
This rapid growth in capacity poses the risk of a more commercially aggressive Starlink. While this will amplify its impact on the broadband market, it remains a somewhat niche consumer proposition but with additional B2B appeal.
Amazon's Kuiper is gearing up to begin launching its own satellites. While its target of introducing service later this year is likely to slip, Kuiper will bring an important peer competitor to Starlink, and will be the first time that Amazon's retail and marketing heft enters the UK connectivity market.
Broadcasters have made considerable progress in becoming platform agnostic over the past three years, delivering innovative ad propositions offering greater targeting, flexibility and measurement.
They would welcome the opportunity to work with advertisers to explain the complexity involved in delivering linear and digital campaigns.
Broadcasters believe that although TV advertising is transitioning to digital, legacy share deals and reliance on pricing relative to ITV1’s station average price (SAP) continue to hold the market back. Potential amendments to CRR may allow for a smoother digital transition, benefitting the entire ecosystem.
Market revenue dipped into marginal decline in Q3, as both ARPU and sub growth weakened, both partly driven by the continued altnet onslaught
Backbook pricing effects will be of marginal help in the short term, but new customer pricing competition is still fierce, and households are still cash-strapped
In the longer term, pressure from the altnets should wane substantially as their roll-outs slow and they consolidate towards a wholesale model (or fail)
Disney believes it has turned a corner, laying out positive forecasts for the next two years, featuring annual, double-digit EPS growth. Streaming is now reliably profitable, although its low and generally inert ARPU will inevitably have to be stoked by more price rises
In the UK, Disney+ continues to trail Netflix in a number of core metrics—reach, engagement and habituality—but Rivals signals the potential of a positive trajectory
Similarly, although Disney's relatively patchy theatrical release schedule has had an effect on Disney+, a strong next six months should flow through to service growth
VMO2’s Q3 results were mixed, with underlying revenue and EBITDA slightly improving (but still negative), subscriber momentum slightly improved, but customer service issues still apparent.
The company’s broadband momentum is clearly being significantly curtailed by altnet gains (and Openreach overbuild), with substantial network expansion resulting in anaemic subscriber growth.
A return to growth in 2025 certainly looks possible, but it will depend on customer service issues being resolved, and industry consolidation going VMO2’s way.
The UK altnets collectively lost over £1bn in 2023, with most metrics unrealistically distant from what they need to be for a sustainable model, particularly the smaller retail-focused operators.
Consolidation is essential for survival, and CityFibre at least has a reasonable case for long term sustainability with a wholesale model and Sky as a customer, and looks the most viable altnet consolidator in our view, with VMO2/nexfibre able to pick up the pieces should the sector fail.
A lack of long-term viability and related financing difficulties will dramatically slow network roll-out, reducing the altnet pressure on the rest of the sector even if consolidation improves penetration levels.
In the next fixed line regulatory review—TAR 2026—Ofcom is likely to maintain light regulation on Openreach’s pricing levels, while also maintaining strict restrictions on its pricing structures, which both help altnets.
On other matters, none of the interested parties (Openreach/altnets/ISPs) look like getting exactly what they want, but by and large the industry will likely get what it needs—regulatory stability with a broadly pro-investment slant.
The next TAR in 2031 is likely to be more dramatic, but by our estimates, even a full return to cost-based charging will not result in significant wholesale price cuts, which is likely to be a relief to longer term investors in BT and the altnets alike.