Enders Analysis co-hosted the annual Media & Telecoms 2018 & Beyond conference in conjunction with Deloitte, Barclays, Linklaters and Moelis & Company, in London on 8 March 2018.

This report contains the slides used by Ron Mobed, Mark Evans, Serpil Timuray, Marc Allera, Geoff Austin.

There are signs of hollowing-out in the book trade: a lack of disruption at the top line obscures the fact that mid-selling breakthrough titles are becoming rarer, debuting authors is becoming more difficult and loyalty is declining

Publisher tools to overcome these trends are weakening, while self-publishing has introduced fierce competition in price, if not yet quality

To fight the tide, publishers will need to concentrate on the remaining points of differentiation, as well as preserving dedicated retail channels and changing conceptions around reader relations

At the end of January 2018, the acquisition of Time Inc. by rivals Meredith Corporation closed for $2.8bn. Time Inc. had already been in the process of selling its UK arm, which completed on March 19 to private equity fund Epiris LLP for an estimated £130m

The Time Inc. UK portfolio is a reasonably diverse one, with the following categories: Entertainment, Fashion & Beauty, Home & Design, Sport & Fitness and Specialist

Within the consumer magazine sector as a whole, oversupply remains the core issue, and we expect to see further closures of weaker titles benefiting category-leading brands

Engineering excellence and user generated content (UGC) have propelled YouTube to Facebook-level reach, with growing viewing in all demographics and on the TV-set

However, the commercial limits and PR risk of its long-tail content model have prompted a diversification effort involving subscriptions and long-form content

Becoming a major part of Google’s revenue amid fierce OTT competition would require YouTube to be more flexible in its partnerships with the AV industry, and a more aggressive go-to-market strategy

The market for addressable TV looks constrained despite its benefits, with Sky AdSmart taking less than 2% of overall TV ad revenues. Meanwhile, online video revenues for Google, Facebook and others have surged dramatically

Agencies are seemingly enraptured by online video – a highly profitable medium to buy – despite concerns about a lack of effectiveness, safety and transparency 

For broadcasters to compete, better radical collaborative action is needed, including industry-wide adoption of AdSmart, and overhauling the trading agreements which hinder its take-up

A change of control clause triggered by Discovery’s takeover of Scripps will grant BBC Worldwide the option to acquire the 50% of UKTV that it does not already own

With a possible price in the vicinity of the £339 million paid by Scripps in 2011 it is by no means certain the BBCW could proceed alone—so a new, minority partner may well be necessary

Discovery, on the other hand, may be keen to acquire full ownership of UKTV, while retaining a licensing arrangement for the BBC’s content. A channel portfolio containing the best of Discovery, Scripps and UKTV content built on UKTV’s strong EPG positions would transform Discovery in the UK

To celebrate International Women's Day on 8 March 2018 in the centenary of the partial suffrage, Women at Work 2018 promotes the goals of professional women in the UK through:

Greater awareness by large employers thanks to new gender pay reporting requirements. The national mean gender pay gap of 14% confirms a gender imbalance inside most large employers. Only 30% of management positions are held by women, about the same as a decade ago (although the total number of such roles are shrinking). Leadership from the top has is crucial to address stereotypes behind the 'motherhood penalty', 'glass ceiling' and 'glass walls'

Increasing the share of women in top jobs. The voluntary initiative to make business more effective by more FTSE 100 companies appointing women to their boards is aiming for 1 of 3 roles by 2020, up from 28% in 2017. Women, however, hold only 10% of FTSE 100 Executive Director roles, casting a spotlight on the scarcity of female leaders in waiting in the 'executive pipeline'

Boosting female engagement with entrepreneurship, a booming UK trend, and leveraging the power of digital. With just 1 in 5 small businesses being female-led, women often cite networks, role models, and mentors as important enablers

Nicola Mendelsohn, VP of EMEA, Facebook, comments: "We live in a society where the system is often tilted in the opposite direction to women – the digital world has created a level playing field that removes the barriers and eliminates the bias. Every week I meet with women who are starting their businesses through digital channels or inspiring others to do the same as them. This is an important report that charts the success to date and the important progress that is still needed."

The creative industries too will gain from engaging with initiatives to remove barriers to equality of opportunity and realise the talent of women at work. Internal transformation is particularly relevant in 2018 when society-wide soul-searching promises to transform cultural products by further shattering tired tropes.

In this report we develop a rough segmentation of the adult population by level of online use: offline (10% of adults), shallow online (10%), deep online (80%). We examine how online services seeking to reach new audiences increasingly face the obstacle of missing demand rather than a lack of consumer skills or access

The app economy still relies on a limited consumer pool, but ecommerce is now reaching almost all of the deep online. Bridging the current gap between occasional and frequent online buyers is a clear opportunity and we are still in the early days of evolving buying services into shopping services

The only industry monetising all online users is advertising. Ad platforms, led by Google and Facebook, also play a critical role expanding the ranks of the deep online and online immersed. But offline brand display media, led by broadcast TV, remain critical for online brands wanting to expand their audience

UK residential communications market revenue growth fell again to 1.2%, with weakening ARPU growth the main driver. New customer pricing remains flat to down, and existing customers are being increasingly discounted, fuelling the ARPU weakness

High speed broadband adoption is proceeding apace, but the high speed premium is fairly thin, muting the impact on ARPU. Regulated wholesale price cuts from Openreach finalised today and due in April 2018 will not help

Looking forward, the March quarter will benefit from price timing effects at BT and Virgin Media, but we fear that the rest of 2018 will follow the current downward trend and the operators will need to adjust to an ex-growth environment

Virgin Media’s Q4 performance was a little softer than expected, with subscriber figures quite weak and no improvement in ARPU growth despite a better implementation of its annual price rise

The cause is however likely market-driven, with broadband demand slowing and all operators struggling for ARPU growth, and Virgin Media does now lead the market for subscriber, RGU and revenue growth

The prospects for 2018 are solid if not spectacular, with Project Lightning driving market share gains and ARPU defended by a network speed advantage that will last for many years yet