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Churn

Little research has been done into why consumers move from one supplier to another. Churn, as this phenomenon is known, is much discussed but little understood. We carried out some research to show what types of people churn, why they do it, and whether it is an outcome of a certain type of personality.

In this report we look at the sales and usage of camera phones in Europe, and estimate future sales based in part on the results of our regular survey of UK mobile users. As a consequence of these findings, we have downgraded our forecast of UK MMS revenues.

 

 

 

BT will be announcing tomorrow its latest results on meeting the target of 1 million broadband connections by H1 2003. Some difficulty could be anticipated from the slow monthly pace of connections in H2 2002, mainly due to disappointing take-up of the revolutionary ISP-less BT Broadband product (as we had anticipated), despite high levels of marketing investment.

ISPs have long found it difficult to challenge Wanadoo on its home French market successfully.   Wanadoo has built a commanding lead in the narrowband segment of the Internet access market, and dominates the DSL segment.   This report examines whether 2003 will be any different, and finds that, if anything, the intensity of competitive pressures is likely to grow rather than diminish as market focus shifts from narrowband to broadband.