This report on UK consumer magazines charts the ongoing pressures on the sector: circulation of paid titles in H1 2011 of 445m copies was down 5% year-on-year, and down more than 20% in relation to the 562m copies sold in H1 2006. When the closure of Sky's titles is factored in, the year-on-year decline of both free and paid copies is 15%
A worrying decline in demand has taken place amongst the core magazine audience of women, whose frequency of purchase dropped in the recession and has not recovered with the squeeze on household budgets. Similarly, display advertising commitments to the magazine sector lost almost 25% of their value in the recession with no sign of subsequent recovery
Meanwhile, paid-for men’s magazines continue to crash, with free titles Shortlist and Sport adding further pressure on the paid weeklies and some monthlies. Amongst other genres, circulation of top tier ‘must have’ titles has been more resilient than second tier titles, and we suspect top tier titles are gaining disproportionate share of display advertising in the current difficult economic environment. Second tier titles are also likely to be the casualty of supermarket expansion via metro stores, which trim the magazines on offer to the top selling ones. Thus, while we consider the magazine format remains loved by readers, the pressure on publishers to downsize and consolidate portfolios will remain a feature of sector trends. Given the vast range of titles and publishers’ portfolios, we expect to see both winners and losers emerge. A second report, UK consumer magazines: the digital dimension [2011-099], focused on publishers' strategic and digital strategies, is forthcoming.

Sky’s Q1 2012 produced strong 16% year-on-year headline growth in adjusted operating profits, although weakening TV product net additions underlined the challenging economic conditions

Churn remains comparatively low in spite of the economic conditions, while Sky’s current round of major investment in entertainment content, now showing the first signs of bearing fruit, could prove vital to holding churn down and stimulating gross additions

Growth in home communications dropped back compared to the level seen the previous autumn, but was still well above that seen in 2009/10 thanks to strong growth in standalone sales

This second report on UK consumer magazines considers the strategic positioning of leading publishers in terms of their print portfolio and the digital opportunities. We believe further consolidation print assets is inevitable during the next few years. Additionally, publishers are launching fewer, or at least generally smaller products, and a widespread shift to a subscription model remains a distant prospect for most publishers. Digital products, on the web, mobile and tablets, offer new business models and new revenue opportunities, and some early tablet products in particular have delivered highly promising successes. However, they also require major structural changes and offer no guarantee of equivalent and equal revenue in the future.

Apple is now a $108bn company, with annual revenue up 66% from a year ago and 40% gross margins. September quarter iPhone sales dipped to 17m ahead of a new product launch, but Apple still sold 72m in the last 12m, compared to 40m in the 12m to September 2010

Apple has now sold 40m iPads for $20.3bn revenue, and 11m in the last quarter. All other competing devices have sold perhaps 4m. We expect Apple’s dominance to continue through 2012 and potentially beyond

Google’s Android sold even more smartphones than Apple, activating 150m in the last 12m and 55m in the September quarter. Yet in October Apple sold 4m of the new iPhone 4S in just three days, bringing in around $2.6bn: Google’s annual run-rate mobile revenue is now $2.5bn

National newspaper circulation continued its inexorable decline in September, with daily circulation down 7% year-on-year, although we estimate retail sales value decline was marginal

Sunday popular and mid-market newspaper circulation fell 4% month-on-month, as News of the World buyers continue to drop out of the market; we estimate around a third of ex-readers have not migrated to another title

Publishers are responding to circulation decline in a variety of ways, from churning out bulks to maintain scale, to increasing cover prices, axing international editions and developing their subscriber base

The Guardian has finally launched its iPad app: of the UK’s paid daily newspapers all but the Mirror and Independent now have iPad apps. All of these require payment and all but the FT use Apple’s iTunes billing

Apple has moved to smooth out the buying and reading process with the new Newsstand feature for iPad and iPhone, which adds better discoverability and automatic downloads to the existing subscription offer. This also makes it harder for readers to move to other platforms

There are now 3-4m iPads in the UK: this is more than the 2m people who buy a broadsheet everyday, but it is not clear how many can be converted. Moreover, iPad editions bring in annual revenue per reader of £100-125 where a print reader averages £435: a scale problem remains

Google’s UK gross revenue jumped an impressive 25% YoY in Q3 to £651 million, with its paid search business continuing to outperform the advertising market

We have raised our YoY growth estimate for Google’s UK revenue to 22% for 2011, pushing our growth forecast for UK internet ad spend this year to 15% (up 3ppts). Our forecast for 2o12 is unchanged at 13% YoY growth

UK revenue growth fell shy of Google’s global revenue growth of 33% YoY, with Asia, India and Brazil particularly strong, and mobile increasingly significant

Openreach has announced large cuts in the prices of some important components of physical infrastructure access (PIA). A further substantial reduction in duct prices is possible as a result of an adjustment by Ofcom to Openreach’s regulatory asset value (RAV)

The reductions are helpful to the economics of bids by altnets such as Fujitsu for government funds to deploy rural next generation access (NGA), and to Virgin Media, as it expands its existing cable network footprint

However, the economics of NGA continue to strike us as challenging and we expect the impact of PIA on BT to be modest due to the remaining potential wholesale revenue, and BT Retail’s ability to use third party PIA-based networks

The European Court of Justice (ECJ) judgment in the Portsmouth pub landlady case looks to have opened the door to legitimising the private or domestic use of decoders to watch premium sports and other pay-TV content outside the territories for which they were licensed

The outcome could prove to be a significant commercial opportunity for Sky to expand its overseas distribution among residential customers, but an extra test for the Football Association Premier League (PL) as it designs the next round of contracts with a view to at least maintaining current revenues

The ECJ judgment is more ambiguous over the question of public screenings for commercial purposes against the wishes of the right holders and the conclusion appears some way off

In the context of his Inquiry, Lord Leveson invited Claire Enders, as “one of the UK’s foremost media business analysts”, to kick off the seminar series on the 6 October with a synoptic presentation on “Competitive pressures on the press”. The Inquiry is interested in understanding the market economics of the mainstream media, including the impact of technology

This presentation brings together our existing work on the newspaper and consumer magazines industry, with an emphasis on the former, highlighting the challenges to the print media of the internet

A video transcript of Claire’s presentation and the debate on the session’s subject of “Competitive pressures on the press and the pressures on journalism”, may be accessed on the site of the Leveson inquiry, at www.levesoninquiry.org.uk