Google has permanently shelved the 2025 deadline for removing all third-party cookies from Chrome, but publishers should prepare for much higher rates of users blocking cookies. 

The online economy is still moving towards more privacy and user controls on the major platforms, with Android the next target for the Privacy Sandbox. 

Regulators are increasingly setting the terms online, limiting Google's freedom of movement, and with the conflict between competition and user privacy protections defining the next phase of the internet.

On 4 June 2024, Enders Analysis co-hosted the annual Media and Telecoms 2024 & Beyond Conference with Deloitte, sponsored by Barclays, Salesforce, Financial Times, and Adobe.

With over 580 attendees and over 40 speakers from the TMT sector, including leading executives and industry experts, the conference focused on how new technologies, regulation, and infrastructure will impact the future of the industry.

This is the edited transcript of Session Two, covering: Sky’s strategy; audience engagement with sport; the role of AI in journalism; and Amazon’s UK business and philanthropy. Videos of the presentations are available on the conference website.

Germany’s RTL+ streaming platform has been revamped into an 'all-in-one' bundle of content including premium sports, music and audiobooks.

RTL wants to leverage its FTA reach to build an online subscription base large enough to influence the future shape of German TV.

To sustain subscriber growth we argue that RTL will need to release defining content and explore partnerships beyond its current deals with telcos.

The sale of each of the parent companies of The Telegraph and Spectator Groups is close to kick-off, with several buyers already expressing a firm interest. 

Newspaper mergers are likely to be subject to both a competition and public interest process, representing a hurdle for potential buyers.

Only a trade buyer would be tested for a potential substantial lessening of competition and for a potential reduction in media plurality, a higher bar than for non-trade buyers. 

On behalf of Lloyds Banking Group, AlixPartners seized the press assets of the Barclay family to recover debts, threatening to sell the Telegraph Media Group and the Spectator in a range of £500 to £600 million.

The least likely scenario is for AlixPartners to select another national news group as the buyer of the Telegraph, due to barriers to clearance from public interest considerations and possibly also at the Competition and Markets Authority (CMA).

If AlixPartners considers that UK trade buyers are unlikely to be considered suitable buyers for the Telegraph, then the range of buyers reduces to non-UK trade buyers or wealthy individuals seeking a trophy asset.

On 18 May 2023, Enders Analysis co-hosted the annual Media and Telecoms 2023 & Beyond Conference with Deloitte, sponsored by Barclays, Financial Times, and Salesforce.

With over 550 attendees and over 40 speakers from the TMT sector, including leading executives, policy leaders, and industry experts, the conference focused on how new technologies, regulation and infrastructure will impact the future of the industry.

This is the edited transcript of Session Three, covering: public service broadcasting and its path to a digital future. Videos of the presentations will be available on the conference website.

Recent developments in AI have ignited a frenzy in the tech world and wider society. Though some predictions are closer to sci-fi, this new phase is a real advance.

We view AI as a ‘supercharger’, boosting productivity of workers. The impact is already being felt across media sectors, including advertising and publishing.

Firms thinking about using AI should assess which tasks can be augmented and what data is required. Be prepared for unpredictable outputs and a changing legal and tech landscape.

UK news publishers have rushed to distribute content on TikTok. They are drawn by its enormous young audience, but poor monetisation and data sharing, a lack of referrals to their own sites, and data security concerns are frustrating a full embrace of the platform.

TikTok is increasingly identified as a ‘news source’ by young people: a risk to publishers distributing content on the platform is that their brands may get lost in user feeds.

Publishers should view activity on TikTok as a strategic cost instead of a revenue source: an investment in brand awareness, and development in content and delivery formats that are becoming more widespread across platforms. Brand visibility is key to success here.

High inflation ahead of wage increases and higher interest rates are combining to provoke a mild recession in real consumption expenditure in 2023. Consumers are  sustaining spend to a degree by depleting their financial firepower, promising a mild recovery in 2024.

UK display advertising will again lag consumption growth in 2023. Online display is growing much slower after a giddy two years. Incumbents are challenged, particularly for higher-funnel spend, but the long-term fundamentals remain: economy and society are moving online.

While TV revenue will decline in 2023, its effectiveness for advertisers ensures it is well placed to benefit from any recovery. Digital revenues will see growth this year.

The amended Online Safety Bill contains sensibly scaled back provisions for “legal but harmful” content for adults, retaining the objectives of removing harms to children and giving users more choice. However, this comes at the expense of enhanced transparency from platforms.

News publishers have won further protections: their content will have a temporary ‘must-carry’ requirement pending review when flagged under the Bill’s content rules. Ofcom must keep track of how regulation affects the distribution of news.

The Bill could be further strengthened: private communications should be protected. Regulators will need to keep up with children’s changing habits, as they are spending more time on live, interactive social gaming.