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UK commercial radio revenues fell by 10.2% in Q2 2008 year-on-year to £134.2 million, the sector’s lowest quarter since 2000. In Q3 2008, commercial radio revenues are expected to be down 9% year-on-year as advertisers, particularly those in the finance and food sectors, continue to respond to the economic gloom by cutting their radio marketing budgets

Encouraged by the way that Google has come to dominate the global market for online search advertising, Clear Channel and its rival CBS Radio are now eyeing the potential to dominate the global market for online radio advertising, and fend off Google. In July 2008, Clear Channel announced its plans to dominate the ‘internet radio’ market, by launching a ‘portal’ offering a vast array of radio programming, along with a new business unit to sell online advertising inventory. Although Clear Channel’s targets initially are US advertisers and US internet users, the company will likely target the UK market when it eventually decides to roll out its business model for online radio to the rest of the world. As a result, within the next decade, the UK commercial radio sector could face an additional source of competition from overseas media companies offering radio content delivered via the internet

2005 was an all time high for total TV net advertising revenues (NAR), even if ITV1, the leading commercial channel, had peaked the year before. 2008 is now proving particularly nasty for everyone as budgets take a plunge in the second half of the year, while expectations are growing that things will only get worse in 2009. This presentation sets out our latest five-year forecasts of total TV and ITV plc NAR, taking into account latest market trading expectations for September and October 2008 and trends in the economy

ITV interim results for 2008 confirmed expectations of a sharp downturn in H1 profits combined with dire predictions for net advertising revenues in the second half of the year, although ITV has so far succeeded in outperforming the rest of the commercial sector in 2008

Another strong quarter of pay-TV and Sky+ growth in the face of a severe retail downturn makes us more confident that Sky will achieve its target of 10 million DTH pay-TV subscribers by the end of calendar 2010 despite falling short of the required run rate of annual net additions in FY 2008

The TV advertising sector is haemorrhaging in the economic downturn, but troubles could also be brewing in the pay-TV sector. Sky still looks secure, but Setanta appears more exposed in its role of ancillary pay-TV provider in the high stakes and high risk world of premium sports