In this first of two reports on TV platform growth, we consider the impact of digital convergence on the traditional broadcast channel distribution platforms. As the analogue era draws to a close, the new era of digital convergence across multiple screens and devices is gathering momentum. We assess the various forces of change, including superfast broadband rollout, the continuing growth of pay-TV adoption and the strategic resilience of Sky and Virgin Media. We provide our forecasts for TV platform penetration to 2020.

UK mobile advertising jumped 157% year-on-year to £203 million in 2011, marginally higher than our forecast of £180 million, with strong growth in both search and display

Mobile advertising now accounts for 6% of internet search and display spend, but still lags mobile devices’ share of internet consumption, which has been rising strongly due to rapid smartphone and tablet adoption, and we estimate is now at around 15%

We expect much of the lag between mobile’s share of internet consumption and ad spend to disappear over the next five years, indicating continued high growth

Google+, the social network, has around 100 million users worldwide, although user growth appears to have stalled and usage is low on weak network effects

Facebook users, now 70% of the adult internet audience (excluding China), have no incentive to switch to Google+, starving the social network of vital momentum

Facebook is likely to dominate socially enhanced search, unless Google+ takes off, which seems unlikely

In this presentation we show our analysis of revenue growth trends for mobile operators in the top five European markets (UK, Germany, France, Italy and Spain). The historical analysis is based on the published results of the operators, although they include our estimates where their data is inconsistent or not complete. A copy of the underlying data in spreadsheet format is available to our subscription clients on request.

Mobile operators, services and handset makers are diverging – they all come to the MWC but have increasingly little to say to each other as their businesses move in very different directions

In the context of -5% European mobile revenue growth, the MNOs at the MWC were a sober bunch, focusing on industrial services, defensive moves around messaging, and a (not unreasonable) plea to regulators for some relief

As competition in Android intensifies between hundreds of black plastic rectangles, the picture for OEMs looks tough but Google’s failure to make Android work well for developers may also start to bite, leaving an opening for Nokia and Windows Phone

The CC seems to be preparing to reverse its provisional conclusion that Sky’s hold over premium movies is damaging competition

Iliad accelerated fixed line subscriber recruitment in 2011 thanks to a substantial increase in capital expenditure on its Révolution box, shrinking its cash flow margin

Iliad’s margin should recover somewhat in 2012 thanks to decreasing box prices. Fibre deployment is being scaled back due to weak demand

Mobile operating losses may be modest this year, but we expect pressure will build up in 2013 as network running costs rise and the termination rate asymmetry drops out

We forecast print media advertising will be down by about 4% in 2012, with national newspaper display roughly flat, performances we envisage will be seen as a temporary reprieve once the substantially tougher 2013 that we expect to follow is underway

Print media is not out of the structural woods, and even relatively small revenue contraction will amplify pain as the opportunities for further streamlining fixed-cost physical distribution operations are realistically diminishing

Digital is a greater challenge for paper than for screen media, as consumer and advertiser demand continues to weaken, yet publishers struggle to generate the killer service solution to stimulate scale revenue online

Apple refreshed the iPad yesterday, delivering few surprises, a market leading product and a set of features that we expect to ensure continued dominance into 2013

Sky Italia’s strategy of selling low-priced satellite packages and HD set-top boxes has sharply reduced profitability, but helped subscriber growth

Escalating per user costs of football rights in a PAYG model has dissolved the profitability of Mediaset Premium, with no real upside visible

Sky Italia and Mediaset Premium both face the strong headwinds of the long consumer recession in Italy